HubSpot named a Leader in the 2025 Gartner® Magic Quadrant™ ...

Marketing is in its biggest transformation in decades with AI changing the traditional funnel. HubSpot has always helped marketers through changes by offering easy-to-use tools in Marketing Hub, and we're excited to have been named a Leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the fifth consecutive year.*

This recognition comes at a time when HubSpot has just launched its new growth playbook for marketers, Loop Marketing, and new tools across Marketing Hub to bring it to life. With new features across Marketing Hub, humans and AI work together to bring four stages of the Loop to life: express your brand, tailor messages at scale, amplify everywhere, and evolve in real time.

"Marketers don't need another point solution or temporary workaround. They need a playbook and a platform built for today's reality," said Angela DeFranco, GM of Marketing Hub at HubSpot. "The Loop gives them the playbook, and Marketing Hub helps them execute. We believe the continued recognition from Gartner validates that HubSpot is not only anticipating how marketing is changing, but helping marketers thrive by combining human creativity with AI-powered scale."

Innovation in Marketing Hub

Over the past year, HubSpot reimagined Marketing Hub with embedded AI features and agents to help marketing teams scale their operations. We also added automatic contact enrichment in the Smart CRM to give marketers the most up-to-date customer information for campaigns.

Specific updates include:

• New features for advanced marketers like Lookalike Lists to find more ideal customers from existing contacts; Journey Automation to build multi-stage customer journeys that adapt in real-time; and Multi-Account Management to manage multiple marketing teams from a single HubSpot organization.
• Loop Marketing, a new growth playbook for the AI era, and tools to bring it to life. New products recently announced at our Fall 2025 Spotlight included Marketing Studio to turn a single prompt into an entire campaign on a collaborative visual canvas; Segments, Personalization, and AI-Powered Email that use Breeze to find high-intent audiences and tailor landing pages, CTAs, and emails for each contact; a new AEO (AI Engine Optimization) Strategy tool to increase visibility in AI answers; and Email Engagement Optimization to predict engagement before sending.
• A full list of these new features and a product roadmap for Marketing Hub can be found here.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with your unique business and technology needs.

View a complimentary copy of the Magic Quadrant report to learn more about why HubSpot was recognized as a Leader, here.

*Source: Gartner, "Magic Quadrant for B2B Marketing Automation Platforms," Jeff Cohen, Upasna Chandna, Alan Lopez, Sarah Brennan, Nicholas Mortensen, 23 September 2025.

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