Gonzaga Men’s Basketball, Altana Announce Jersey Patch Partnership

Altana to be featured on Bulldogs' jerseys

SPOKANE, Wash. - Gonzaga University and Gonzaga Men's Basketball have announced Altana, the world's first AI network for global trade, as the program's official jersey patch partner for the 2026-27 season.

The Altana logo will be featured on Gonzaga men's basketball game jerseys, marking the beginning of a new partnership between one of the nation's premier college basketball programs and an innovative company using artificial intelligence to transform global trade.

"Altana is an exceptional organization that represents innovation and forward thinking, and we are excited to welcome them as a partner of Gonzaga Athletics and Gonzaga Basketball," Gonzaga Athletic Director Chris Standiford said. "As we enter a new era for Gonzaga Athletics and begin competition in the Pac-12, we are grateful for Altana's support and belief in our student-athletes and our program. We look forward to building a strong partnership together."

Altana connects importers, suppliers, logistics providers and customs agencies around a shared source of product information, helping businesses navigate global trade and tariff complexity while building more resilient supply chains. Government agencies also use Altana to design and enforce trade and economic security policies.

"We're excited to have Altana represented on our jerseys this season," Gonzaga head coach Mark Few said. "They're an incredibly innovative and successful company, and we appreciate their support of Gonzaga Basketball and our student-athletes. It's an exciting time for our program, and we're looking forward to representing Altana on the court."

The partnership begins as Gonzaga enters its first season as a member of the Pac-12 Conference, opening a new chapter for the Bulldogs and expanding the program's national platform.

"At Altana, our mission is to fix globalization. It's a big goal, and we're drawn to teams that take on hard things, punch above their weight, and win through trust and collaboration. Gonzaga has done exactly that for twenty-seven straight years, turning itself from an underdog into a perennial national contender. We're proud to be their first jersey sponsor and to stand behind a program built to win, year after year," said Evan Smith, CEO and Co-Founder of Altana Technologies.

"Altana and Gonzaga are teaming up at an exciting time, creating a strong bond with a storied and nationally recognized program and their fan base," said Deana Barnes, Executive Vice President, Sports Properties, Learfield. "Being stitched into the fabric of Gonzaga Basketball gives Altana a consistent and valued presence throughout the college basketball season and delivers a direct connection to the passionate Bulldog fanbase. We're proud to help bring the partnership to life."

The Altana sponsorship was secured in partnership with Gonzaga Sports Properties, the local Learfield team and exclusive multimedia rights holder that oversees all sponsorship agreements on behalf of Gonzaga Athletics.

About Altana
Altana is the AI network where businesses, logistics providers, and governments are rearchitecting global trade. Altana powers agentic trade workflows and public-private collaboration across product value chains - the source of truth for where products come from. Businesses like Boston Scientific, BASF, and General Atomics use Altana to prove compliance before goods ship and build more efficient, resilient, and secure supply chains. Eight of the ten largest logistics providers use Altana to automate the full brokerage workflow, and governments including the UK, US, and Australia rely on Altana to promote economic security, manage borders, and enable the flow of trusted trade. To learn more, visit Altana | The AI-Powered Network for Trusted Trade

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.