Zumper Launches Book Online Button for Google Business Profile, Enabling Renters to Schedule Tours Directly from Google Search and Maps

SAN FRANCISCO - November 3, 2026 - Zumper, one of multifamily's leading full-funnel marketing platforms, today announced the launch of Book Online, a new add-on for its Amplify for Google Business Profile solution.¹ Powered by Zumper's integration with Reserve with Google, Book Online adds a booking entry point to a multifamily community's Google Business Profile, allowing prospective renters to schedule a tour from Google Search and Maps.

Renters begin evaluating a community on Google before they reach its website. Nearly six in ten renters (59%) say they check an apartment community's Google Business Profile at least sometimes before visiting the community's own site, and 65% say they would likely use an option to book a tour directly from Google, according to Zumper's 2026 Renter Survey.² Book Online is designed to shorten the distance between the moment of discovery and scheduling a tour by surfacing a booking option where renters already search.

"Renters are researching communities across a lot of places before they ever reach out, and a Google Business Profile has become a front door for many of them," said Shawn Mullahy, CEO of Zumper. "Book Online gives operators a way to let renters take the next step the moment they're ready, using the tour scheduling provider their teams already work in."

Book Online is available to communities that use Zumper's Amplify for Google Business Profile solution. Once enabled, the integration:

• Adds a Book Online button to the community's Google Business Profile
• Connects renters to available tour times from the community's supported scheduling provider
• Supports the tour types a community has configured, which may include in-person, self-guided, or live virtual tours
• Sends confirmed bookings through the community's existing tour-scheduling workflow
• Captures available renter and tour details, including contact information, floor plan type, move-in date, tour type, and appointment time

Because bookings route into the community's current system, on-site teams manage tours in the tools they already use, with no separate calendar to maintain. Book Online is currently integrated with RentCafe, Entrata, Funnel, AppFolio, Knock, Hyly, and EliseAI.

To learn more, visit multifamily.zumper.com/amplify-gbp.

About Zumper

Zumper helps multifamily marketers make their communities easier to find and choose. Our AI-powered marketing platform brings together solutions for local visibility, social, reputation, and renter engagement to help properties stand out wherever renters search and scroll. Learn more at zumper.com.

Footnotes

¹ Book Online is available as a complimentary add-on for Amplify for Google Business Profile. Interested communities can reach out to [email protected] to opt in.

² Findings are drawn from Zumper's 2026 Renter Survey, fielded July through September 2026 among more than 3,000 U.S. renters aged 18 and over across all 50 states and Washington, D.C.