Compagnie Générale des établissements Michelin SA
Compagnie Générale des établissements Michelin SA
06/11/2026 | Press release | Distributed by Public on 06/11/2026 01:45
“Extreme is our area of expertise”: specialty tires are powering the Michelin Group’s performance and growth
This year, Michelin has turned the spotlight on one of its lesser-known activities, which is nonetheless essential to its strategy: specialty tires.
For the latest edition of its Media Day, the Group welcomed visitors to its Almería Test Center in Spain (CEMA), on June 9 and 10, 2026. The choice of location is no coincidence: this extraordinary facility, which is exposed to some of the harshest climatic conditions in Europe, is the very place where Michelin pushes its tires to their absolute limits.
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