"Our goal is simple: to close the gap between how rural America is perceived and how it truly lives," said Heather Malenshek, Senior Vice President and Chief Marketing Officer at Land O'Lakes, Inc. "Millions of people living and working in rural communities help power our food system and broader economy, yet the story most Americans encounter bears little resemblance to that reality. But rural America is not waiting to be saved - it is ready to be seen. By placing authentic rural images in major metropolitan areas, we're creating new opportunities for people to see rural America as it is today: dynamic, innovative and essential to our collective future."

Following Advertising Week New York, the campaign will expand to additional metropolitan markets across the country in recognition of National Farmer's Day, celebrating the contributions of farmers and rural communities while increasing visibility for modern representations of rural life.

"Out-of-home has always been a powerful platform for brands to create moments that stay with people," said Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor. "I'm thrilled that Clear Channel can help Land O'Lakes bring a more authentic view of modern rural life to audiences at scale. As we introduce audiences in New York and cities across the country to these heartfelt, contemporary and very real portraits of rural people, places and communities, they hopefully will join Land O' Lakes in not just celebrating National Farmer's Day, but also celebrate the people who help power our food system and economy.