Turner, Halpin work to ban loud commercials

SPRINGFIELD - State Senators Doris Turner and Mike Halpin are spearheading a measure that would curb program viewers' discomfort and annoyance by banning loud commercials on streaming services.

"We all know the feeling when our show or movie cuts to a commercial and the volume gets louder, forcing us to constantly adjust the volume of our TVs," said Turner (D-Springfield). "This problem is all too familiar, and frustrating, especially for parents with young kids who need to nap during the day and individuals with hearing sensitivity."

The Federal Communications Commission preempts most state and local regulation of cable or broadcast television, but streaming services operate over the internet and fall outside that scope. Senate Bill 3222 would prohibit commercials from being played louder than the programming on video streaming services, directly improving viewership experiences.

"Families shouldn't be subjected to unnecessarily loud commercials when they are trying to enjoy their favorite show," said Halpin (D-Rock Island). "This bill brings a commonsense change that protects consumers in Illinois."

Senate Bill 3222 passed the Senate Energy and Public Utilities Committee Thursday.