Grass Valley Appoints Sam Craig as Vice President, Global Pre-Sales

Industry veteran returns to lead global pre-sales organization to further accelerate growth across the Grass Valley Media Universe

MONTREAL, CANADA - June 8, 2026 - Grass Valley today announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's global pre-sales organization, supporting regional teams while driving alignment across tools, processes, and customer engagement strategies worldwide.

Craig returns to Grass Valley following his most recent role as Vice President of Advisory Services at Diversified, where he led the company's technical consultancy and solutions organization. He previously spent seven years at Grass Valley, serving in multiple leadership positions including Vice President, Global Pre-Sales.

In his new role, Craig will work closely with regional pre-sales leadership across the Americas, APAC, and EMEA to further strengthen collaboration, standardize best practices, and support strategic customer initiatives to accelerate adoption across the Grass Valley Media Universe.

"Sam brings a unique combination of technical expertise, operational leadership, and deep knowledge of the media technology industry," said Tim Banks, Chief Revenue Officer at Grass Valley. "Having previously played an important role in the evolution of our global pre-sales organization, he understands both our customers and our business. We are thrilled to welcome him back to the team."

Craig brings more than two decades of experience spanning broadcast engineering, enterprise AV, live production, IP-based media infrastructure, and cloud-enabled workflows. Throughout his career, he has held leadership and technical roles across systems integration, broadcast operations, and media technology organizations, helping customers translate complex technical requirements into scalable operational solutions.

"Our customers are navigating a rapidly evolving media landscape, and they need trusted partners who can help them move forward with confidence," said Sam Craig. "Grass Valley's unique combination of software-defined innovation, proven mission-critical hardware and deep workflow expertise gives customers a practical path to modernize, transform their operations and protect their investments. I'm thrilled to be returning at such an important time and to help accelerate the impact we can deliver for customers around the world."

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About Grass Valley

Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.