AI & Hospitality Investment

A Significant Difference-Maker in Today's Investment Arena

The hospitality sector is particularly well-suited to benefit from AI given the volume, quality and consistency of its significant underlying data. More than 10 years ago, AWH's founding partners recognized that the industry's performance tracking would provide a valuable trove of reliable metrics and statistics and began quietly pursuing an in-house intelligence capability. This determined effort has positioned the firm today on the leading edge of technology-enhanced real estate investment.

Our proprietary AI platform, AWH MIDAS™ (Market Intelligence Data Analytics System), provides the data foundation that underpins our investment decisions. The generative system continually aggregates pertinent information about market conditions, asset-level dynamics, and competitive intelligence which helps our team to identify opportunities early and underwrite investments with greater depth and consistency. Analysis that once required multiple days can now be achieved in a matter of hours, or even minutes, which means our associates spend their time and energy applying the same exacting criteria to far more opportunities than ever before, enhancing our ability to uncover that needle-in-the-haystack investment.

By leveraging strategic partnerships with data providers, the system culls and analyzes 82,000+ hotels - open, closed and in development - and 4.9 million+ performance data records across more than 600 distinct investment regions. We augment it with market commentary from numerous sources, such as broker interactions, discussion notes, third-party reports, and on-property management feedback. This deep archive of intel, dating to 2017, provides a historical perspective on markets, properties and counterparties, which is invaluable. All the information is cross-referenced, curated and stored for quick access by AWH's acquisition and asset management teams for rapid and informed decision-making.

As it allows our analysts to evaluate broader datasets and consider more investment opportunities with a greater consistency, AWH MIDAS™ reduces the inherent biases and inconsistencies that have historically made real estate analysis as much art as science. Market comparables, demand signals, submarket fundamentals, and macro inputs can be synthesized at a scale, speed and depth that human-driven processes cannot replicate. The measurable outcome is underwriting that is faster, more dependable, and better at surfacing creative approaches and opportunities. By surfacing the full picture of an asset's position and its likely trajectory based on thousands of data points and comparables, the team is able to leverage key strengths and avoid critical weaknesses in structuring and to act with speed and precision when timing is the decisive variable.

AI's impact reaches virtually every element of our business, from investment to hospitality management and development. The gap between firms like us that acted early and firms that are only now building their AI data infrastructure is measured not just in the tools but in institutional knowledge, investment acumen, and ultimately the financial performance of our investments.

And it's only the beginning.