Omnicom Group Inc.
10/02/2026 | Press release | Distributed by Public on 10/02/2026 11:05
Omnicom named Effectiveness Company of the Year at the 2026 Institute of Practitioners in Advertising (IPA) Effectiveness Awards
Omnicom delivered a strong performance across global and single-market categories, taking home three Golds, two Silvers, three Bronzes, and the President's Prize for Creative Effectiveness.
Omnicom dominated the 2026 IPA Effectiveness Awards, earning the prestigious title of Effectiveness Company of the Year alongside Effectiveness Agency of the Year honors for PHD Media.
"Huge congratulations to PHD Media and Omnicom for being named Effectiveness Agency and Company of the Year at the IPA Effectiveness Awards," said Laurence Green, Director of Effectiveness at the IPA. "Each of their papers is an outstanding example of how brilliant strategy and creative ideas come together to deliver significant commercial results for their clients, and they have rightly taken home a truly exceptional collection of prizes."
In addition, AMV BBDO and Spark Foundry took home the Grand Prix for their transformational "The Superpower In-store" campaign for Currys, which generated £500m in incremental revenue, boosted long-term ROI by 44%, and restored sustained business growth.
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