09/18/2025 | News release | Distributed by Public on 09/18/2025 13:28
Department of Accountancy Assistant Professor Jared Flake's research study "To Interact or Not? On the Benefits of Interacting with Unfavorable Analysts During Earnings Calls," was recently featured in Forbes' CFO Network section, which offers insights and news on strategy and growth for C-Level executives.
The article recaps Flake's paper, which challenges the common practice of executives prioritizing favorable analysts during earnings calls. Flake's research found that companies gain significant benefits when managers engage with those holding unfavorable views. The research is highly relevant to the Forbes CFO Network because it offers actionable, data-backed insights. Interacting with critical analysts tends to soften their negative perspectives and leads investors to see executives as more credible.