Samsung Introduces Next-Generation Retail Innovations at NRF 2026

Samsung Electronics America, Inc. is introducing its latest displays, mobile technologies and partnerships for the retail market at NRF 2026: Retail's Big Show (Booth #5303). Samsung will demonstrate how its connected ecosystem and strategic collaborations elevate in-store experiences for customers and employees.

"In 2026, successful retailers will need to focus beyond price to stay prominent among consumers," said David Phelps, Head of Display, Samsung Electronics America. "According to Deloitte's 2026 Retail Industry Global Outlook, 40% of perceived brand value stems from non-financial factors.¹ We're helping store owners rethink how they attract, engage and convert shoppers into customers through convenient content management tools and stunning visual displays that captivate from entrance to checkout."

Breakthrough Solutions for the Modern Retail Environment

NRF attendees can see how the expanded Samsung display and mobile ecosystems transform brick-and-mortar stores to premier destinations that keep customers coming back. The Samsung booth features its latest and upcoming technologies, including:

*NEW* Spatial Signage

Samsung's Spatial Signage is a breakthrough in display technology that generates immersive realism through captivating 3D effects. Its sleek 2-inch profile and slim 85-inch frame allow for effortless integration in design-conscious environments. The display also harnesses software solutions such as Samsung Visual eXperience Transformation (VXT), seamlessly centralizing content and device management.

*NEW* 13-inch Samsung Color E-Paper

Following the launch of its 32-inch Color E-Paper (EMDX) at NRF last year, the new size option delivers the same ultra-low power consumption, high visibility and lightweight design as its predecessor. The smaller battery-powered display offers retailers greater flexibility, allowing them to install it in more compact spaces throughout stores - from promotional offers featured on end caps to inspection grades located in storefronts.

*NEW* Samsung Galaxy XR Headset

The new Samsung Galaxy XR headset features seamless Android app compatibility, enabling retailers to deliver customized, immersive training opportunities for their employees that are tailored to specific environments and use cases. The booth will also feature a range of rugged mobile handsets and tablets designed to support and enhance retail associate productivity.

Mobile Technology Driving Customer Experience

On Sunday, January 11, Tyler Gipson, VP and Head, Samsung Mobile eXperience, B2B, joined Chris Padilla, Acting CIO, Dine Brands, for a discussion on how mobile and XR solutions are revolutionizing customer experience in both retail and restaurant environments. The discussion focused on how brands can leverage this technology to deliver experiences that elevate efficiency, customer satisfaction and loyalty - from clienteling to ordering and payment.

Local artist hosts graffiti art showcase using The Wall: MMF-A

Beyond its new retail display offerings, Samsung is showcasing the visual impact of The Wall: MMF-A, its all-in-one, 136-inch MicroLED display. On January 11-12, local artist Alex Alpert will bring the technology to life with two digital graffiti art demonstrations across a pair of side-by-side MMF-A displays.

Partners Maximize In-Store Engagement with Samsung's Connected Ecosystem

Together, Samsung's network of technology partners brings a tailored offering to retailers - from big box stores to luxury boutiques and everything in between. Featured partners in the Samsung booth include:

Behavioral Labs Inc. (BLINC) makes content smarter

BLINC's Utilix is a dynamic, rule-based content management tool that when combined with Samsung VXT, empowers retail brands to effortlessly design, deploy and manage large-scale digital signage campaigns across thousands of screens. Samsung and BLINC allow retailers to create multifaceted, data-driven campaigns for targeted audiences at specific times of day, ensuring stronger message pull-through of key promotions and brand updates.

Havrion brings video to life

The Havrion IPTV App seamlessly integrates live video streams into Samsung VXT canvas layouts, running on the display's built-in SoC. Built for speed, flexibility and simplicity, it empowers organizations to enhance communication, engagement and monetization across their display networks. Retailers can seamlessly pair live feeds with L-Bar layouts for ad or engagement zones, unlocking revenue streams through combined content zones.

Creative Realties, Inc. (CRI) uses retail intelligence to refresh brick-and-mortar stores

CRI delivers value through strategic experience design and a unified tech stack for retailers by pairing its self-service platform, Ad Logic CPM+^TM, with 4K UHD Samsung smart signage throughout the retail journey. From eye-catching campaigns featured on storefront displays to overhead screens, CRI harnesses the power of the Samsung display ecosystem as well as its best-in-class solutions to help retailers measure traffic resulting from ad-based campaigns with less dilution. The integrated approach simplifies digital ad campaign management while retailers publishers with greater control over their inventory.

Smartify activates Samsung digital displays as revenue-generating media assets

Smartify provides retailers with instant monetization of their existing Samsung digital displays by activating them as part of Smartify's premium digital out-of-home (DOOH) and retail media network. Once enabled, displays can run high-quality national, regional, and local advertising through Smartify's programmatic buying ecosystem and direct local advertiser marketplace, aligned with each location's audience, environment, and foot traffic. Scheduled ads complement business content, preserving a professional, brand-safe display experience. Smartify fully manages all content operations, ad delivery, monitoring, and network maintenance, ensuring every screen performs at its highest potential. Display owners benefit from flexible revenue models, including revenue share or advertising credits, activating digital displays into income-generating media assets.

Vistar Media powers Samsung digital display monetization technology

Vistar Media enables Samsung in-store retail media networks to create immersive experiences and unlock untapped revenue, without disrupting the retail journey. Pre-integrated into the Samsung VXT Content Management System, tools such as the Vistar Media Ad Server give retailers complete control of their campaigns and content strategy using a platform tailored to their needs. In addition, the Vistar Media Programmatic Marketplace allow retailers to unlock immediate demand for their displays from top brands and agencies through the industry's largest Digital Out-of-Home (DOOH) buying platform.

Glass-Media elevates digital signage with sleek enclosures

Glass-Media and Samsung are continuing their strategic partnership with the debut of a new E-Paper accessory lineup, powered by Samsung's 32" EMDX Series Color E-Paper. Available for pre-order at the show, the lineup will offer additional sizes and orientations with multiple mounting and enclosure options. Together, the solutions provide a portable, versatile alternative to traditional print or permanently mounted screens.

Bish Creative launches E-Series digital merchandising platform at NRF

Bish Creative launched its E-Series Digital Merchandising platform inside the Samsung booth at NRF 2026. The platform intentionally nests Samsung 32" EMDX Series Color E-Paper Smart Signs inside a heavily branded, and thoughtfully merchandised fixture. Bish's Managed Digital Services EcoSYSTEM remotely manages content at store and screen-specific levels, allowing brands, retailers and CPG's to continually relocate in-store experiences and refresh those Planograms and digital messages by day-part and promotional calendars. Quickly configured as a merchandising stanchion, product glorifier, tabletop, wall + door sign, menu board and many other variations, the platform is a game-changer for retail, hospitality, education, healthcare, government, QSR and more.

For more information about Samsung's solutions for next-generation retail stores, please visit: https://www.samsung.com/us/business/solutions/industries/retail/.