IDC Recognizes What We Know: Our Partners Drive Market Leadership

As we gear up for WebexOne and Cisco Partner Summit, I want to share recognition that belongs as much to you as it does to us.

Cisco has been named a Leader in the 2025 IDC MarketScape for Worldwide Enterprise Video Conferencing Systems. While this validates our technology leadership, IDC specifically highlighted our channel scale and reach as key contributors to this strong rating. This recognition is due in large part to the value you add with our customers every single day.

Thank you. Your expertise, customer relationships, and commitment to delivering exceptional collaboration experiences are fundamental to this achievement. When IDC evaluates market leadership, they're seeing the combined strength of Cisco's innovation and your execution in the field.

Why This Matters for Your Business

When IDC recognized Cisco as a Leader, they highlighted something our partners experience firsthand: we deliver "an end-to-end portfolio that provides flexibility through interoperability and integrates AI-powered collaboration, networking, security, and administration offerings."

What does this mean for you? It means you're not just selling video conferencing devices. You're offering customers a comprehensive collaboration ecosystem that no competitor can match.

Your Competitive Edge in Three Key Areas

1. Complete Solutions Portfolio: IDC noted that "Cisco has the most complete set of communication and collaboration offerings of any player on the grid." This breadth gives you multiple entry points with customers and the ability to expand deals beyond just hardware. You're selling integrated experiences that include Webex software, hardware, networking intelligence through ThousandEyes, and unified management through Control Hub.

2. Security Leadership That Closes Deals: In industries where security isn't negotiable (government, financial services, defense), IDC recognized that "Cisco also sets the standards in security, providing solutions certified for use within government agencies, armed forces, financial services, and other critical verticals." This certification opens doors that remain closed to competitors.

3. Future-Proofed AI Innovation: Our decade-long AI strategy and partnership with NVIDIA means you're selling solutions that evolve with customer needs. Features like spatial meetings for Apple Vision Pro, intelligent framing, and AI-powered device management through Control Hub aren't just differentiators today. They're proof points that Cisco stays ahead of market demands.

The Flexibility Your Customers Demand

Here's what sets us apart in real customer conversations: while our devices are optimized for Webex, we understand that most enterprises use multiple meeting platforms. That's why our devices are certified for Microsoft Teams Rooms, with Zoom certification coming in Q4 2025, plus enhanced interoperability with Google Meet. Every Desk, Board, and Room series system supports BYOD connectivity.

This open approach means you can win deals regardless of your customer's existing meeting platform investments. That's a flexibility that competitors simply can't match.

Backed by Cisco's Customer Experience Organization

When you sell Cisco collaboration solutions, you're backed by what IDC called our "professional services capabilities delivered directly as well as through its wide-ranging network of channel partners." Our Customer Experience organization helps ensure successful deployments and adoption, reducing your support burden and increasing customer satisfaction.

What This Means as We Head into WebexOne and Partner Summit

This IDC recognition validates the strategy we've been executing together. As we prepare for these important events, remember that you're representing a proven market leader with:

• The industry's most comprehensive collaboration portfolio
• Security certifications that open doors competitors can't access
• AI-powered innovation that future-proofs customer investments
• Unmatched interoperability that removes barriers to adoption
• World-class support that ensures customer success

Download the complete IDC MarketScape report to arm yourself with the data points and analyst insights that will help you win more deals and grow your collaboration business with confidence.

This recognition isn't just validation of our technology. It's validation of the partnership we've built together and the value we're delivering to customers every day.