USMEF - U.S. Meat Export Federation
09/02/2025 | News release | Distributed by Public on 09/03/2025 14:00
U.S. Lamb Quality, Versatility Promoted to End-user Customers in Mexico
U.S. Lamb Quality, Versatility Promoted to End-user Customers in Mexico
Published: Sep 02, 2025
USMEF continues positioning U.S. lamb in Mexico as a premium product with the versatility for use in a variety of dishes. USMEF partnered recently with a Mexican importer to promote U.S. lamb to its retail and foodservice customers during two mobile grill events in Puebla and Villahermosa.
Chef Germán Navarrete, USMEF director of culinary programs, led both groups of 40 on a cooking demonstration designed to highlight why U.S. lamb is outstanding in local dishes, beyond tacos and birria (meat stew). Navarrete discussed U.S. lamb production and quality before guiding the groups through preparations for two distinct recipes with U.S. lamb ribs. Both groups then learned how to maximize flavor when grilling the two dishes.
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Funding support was provided by the American Lamb Board and USDA's Market Access Program.
USMEF Chef Germán Navarrete conducted seminars about U.S. lamb to restaurant owners, distributors and butchers in Puebla and Villahermosa, Mexico.
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