FOX Advertising Drives Up to 81% Lift in Real-World Outcomes

New Flash Impact Report Provides Advertisers with Clear Visibility from Brand Perception to Consumer Action

New York, NY - May 07, 2026 - Following the recent launch of FOX AdStudio, FOX Advertising today released new findings demonstrating strong performance across the outcomes that matter most to advertisers-from brand perception through real-world consumer action.

• These insights are informed by a comprehensive set of signals from more than 20 independent measurement partners, providing a full-funnel view of performance across campaigns and categories. These independent research studies show that: Across a broad set of advertiser studies spanning categories including financial services, pharma, retail, packaged goods, restaurants, technology, automotive, entertainment and more, FOX campaigns delivered measurable gains across the funnel.
• In select categories such as casual dining, FOX campaigns drove up to 81% higher foot traffic among exposed audiences compared to non-exposed audiences-demonstrating how audience engagement translates into measurable consumer action.
• In addition, analysis of online engagement shows that it would take five :30 ads on competitive broadcast and cable networks to generate the same level of engagement as a single ad on FOX, highlighting the efficiency of FOX in driving consumer response.
• In categories such as financial services, FOX campaigns also drove measurable increases in consumer response, including +13% higher search engagement, further demonstrating the ability to convert audience attention into action.

FOX campaigns also delivered strong gains across brand and perception metrics, including higher ad memorability and ad likeability, alongside lifts in awareness, consideration, quality, reputation and recommendation.

These results are based on brand, behavioral, and outcome-based measurement approaches, comparing FOX-exposed audiences to non-exposed audiences and relevant benchmarks.

Taken together, the findings highlight repeatable patterns of performance across a range of categories, KPIs and campaign objectives.

To provide advertisers with direct visibility into these outcomes, FOX is introducing the FOX Flash Impact Report, a measurement and reporting solution that delivers a customized view of campaign performance across FOX's portfolio.

The Flash Impact Report enables advertisers to evaluate performance across awareness, consideration, engagement, and real-world outcomes, aligned to category-specific KPIs and business goals.

"Advertisers are increasingly focused on outcomes, not just impressions," said Kym Frank, Senior Vice President, Advertising Research, Fox Corporation. "The FOX Flash Impact Report provides a clear view of how FOX campaigns perform across the funnel-from memorability and brand perception to engagement and real-world action-helping clients better understand and optimize against the metrics that matter most."

The report delivers tailored performance views aligned to campaign objectives, offering timely insights to help inform optimization decisions throughout the campaign lifecycle.

The FOX Flash Impact Report gives advertisers a clearer understanding of how FOX delivers against the outcomes that matter most-and how those insights can be used to drive stronger performance.

Source: 1/1/25-12/31/25, A18+. Foot traffic based on iSpot outcomes measurement (exposed vs. non-exposed audiences). Search engagement based on EDO (FOX vs. competitive broadcast and cable networks).