One letter, fifteen years of evolution: Meet UNBOUND

• HubSpot's flagship event INBOUND is becoming UNBOUND, a natural evolution that reflects how HubSpot and the way businesses grow have changed.
• UNBOUND builds on everything that defined INBOUND - the community, changemakers, and thought leaders committed to business and professional growth. Same energy, bigger scope.

Hundreds of thousands of marketers, salespeople, and business leaders have walked through the doors of INBOUND over the last 15 years. But HubSpot has changed, the way businesses grow has changed, and the name of our annual event needed to evolve with that. Starting this year, it's UNBOUND.

Why the Change?

With INBOUND, we didn't just build an event. We built a movement. It centered on a simple philosophy: attract customers through valuable content, tailored experiences, and personalization. INBOUND was where that community came to learn what was coming next and leave ready to grow.

But the world businesses operate in today looks very different. AI has changed how go-to-market teams work. Buyers are finding information through AI-powered search, social platforms, and channels that didn't exist when INBOUND was founded. And HubSpot has changed, too. We've grown from a marketing tool into an agentic customer platform powering marketing, sales, service, and operations teams.

A name rooted in one methodology from the internet era wasn't enough. It couldn't represent a platform built for every go-to-market team in the AI era. So we made it UNBOUND.

INBOUND taught the methodology. UNBOUND unleashes what's next.

Same DNA, Next Chapter

UNBOUND is about more than a new name. It's about growth without the constraints of old playbooks, old channels, and old ways of thinking about what's possible. It's built on everything that made INBOUND great - the community of 10,000+ professionals committed to growth, the energy, changemakers, and thought leaders. What's changing is the scope.

"INBOUND built one of the most passionate communities in business," said Kat Tooley, VP, Global Events and Experiential Marketing at HubSpot. "UNBOUND is the next chapter, and we've designed it to be unlike anything our community has experienced before."

Join Us in Boston

UNBOUND is where the people building the future of business will come together. To challenge how they think, find their community, and leave with the tools and ideas to grow without limits. Whether you're navigating AI, scaling your go-to-market team, or looking for what comes next, this is the place to figure it out.

UNBOUND 26 will take place September 16-18, 2026, in Boston, MA. Register at unbound.com .