ABU Highlights Professional Discussion Sessions for 62nd ABU General Assembly

The Asia-Pacific Broadcasting Union shares an update on two Professional Discussion sessions taking place on 15 September 2025 during the upcoming 62nd General Assembly in Ulaanbaatar, Mongolia. Industry leaders, media professionals, and broadcasting experts will gather to tackle key challenges confronting the regional media landscape.

• Professional Discussion 1: Building a Competitive Asian Content Ecosystem - Collaboration, Co-production, and Distribution

The Asian media landscape is rich with creativity and diversity, yet faces increasing competition in the global marketplace. This session will explore how collaboration among broadcasters, producers, and distributors can strengthen the region's content ecosystem. Participants will examine opportunities for co-production, resource sharing, and cross-border distribution strategies to ensure Asian stories reach wider audiences and achieve greater impact.

• Professional Discussion 2: Responsible AI Use in Broadcasting and Content Creation

Artificial Intelligence (AI) is reshaping the media industry-from automated workflows to AI-assisted storytelling. While offering exciting possibilities, it also raises critical ethical, creative, and operational questions. This discussion will focus on how broadcasters can harness AI responsibly to enhance content creation, safeguard authenticity, and uphold public trust, while navigating challenges around regulation, transparency, and bias.

Both discussions aim to generate actionable insights and foster stronger collaboration across the Asia-Pacific broadcasting community.

Stay tuned for more updates on speakers, schedules, and participation opportunities at ABU GA 2025 Agenda