DoorDash Ads Launches New Features That Deliver Measurable Growth for Brands and Restaurants

Key Highlights

• New reporting and discovery tools help brands measure performance

• Expanded Global Search increases product visibility across categories

• Catalog Manager enhancements give brands greater control over how products appear on DoorDash

• Ghost Ads and new reporting tool in Ads Manager give clear proof that ads on DoorDash drive sales

DoorDash Ads today announced a suite of solutions designed to help brands and restaurants drive measurable outcomes, expand reach, and gain deeper visibility into performance on DoorDash.

"DoorDash helps businesses and brands show up where it matters most," said Katie Daleo, GM of CPG Ads at DoorDash. "With today's new ad products and tools, advertisers can count on measurable, repeatable outcomes and our commitment to providing deeper insights every time."

New Reporting and Discovery Tools For CPG Brands

• Category-level share reporting, powered by Circana, provides brands with a clear view of how they compare to competitors on DoorDash, unlocking powerful insights to fuel campaign strategy. This feature enables advertisers to understand their brand's performance within each category, allowing them to make smarter, data-driven decisions. Available through business reports in Ads Manager. More here.

• Sponsored Products now appear across all categories of Global Search in the U.S. and internationally, enabling advertisers to reach more high-intent consumers actively searching for their products and driving visibility and sales.

• New tools in Catalog Manager give brands greater control over how products appear on DoorDash. A new List View with advanced filtering, search, sorting, and downloads helps teams quickly identify top sellers or inaccuracies and monitor items featured in active campaigns. More here.

Enhanced Measurement Tools Using Best-in-Class Methodology for Enterprise Restaurants

• Ghost Ads is now DoorDash's standard for measuring Sponsored Listings, giving merchants their clearest view yet of how ads drive incremental sales. This industry-leading methodology ensures that experiments only include customers who actually saw an ad (or would have) to eliminate noise and deliver true proof of performance. In eight recent large-scale tests, Ghost Ads reduced measurement noise by over 90% and revealed higher incremental sales lift from Sponsored Listings than previously measured. More here.

• New reporting in Ads Manager provides merchants with a single view of ads and promotions performance with metrics like total sales, orders, and average order value across multiple time windows to track trends and tie spend to outcomes. It also introduces reporting based on attributed impressions, enabling merchants to measure both click and impression-based conversions.

With these updates, DoorDash Ads is continuing to deliver on its promise to help businesses grow with measurable outcomes, sharper insights, and broader reach. In 2024, DoorDash and Wolt Ads crossed an annualized advertising revenue run rate of over $1 billion across the 30+ countries where we operate. With this, DoorDash and Wolt Ads have become the fastest-growing retail media network in history. By combining industry-leading measurement tools like Ghost Ads, expanded discovery across Global Search, and now AI-powered campaign solutions with Symbiosys' offsite capabilities, DoorDash is building the future of local commerce advertising-empowering every business, from neighborhood restaurants to global brands, to show up where it matters most.

To learn, visit DoorDash Ads here.

About Circana

Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Learn more at www.circana.com .