Formula 1® unveils new apparel collection with menswear brand NAHMIAS

Formula 1® has today unveiled its latest lifestyle collaboration with premium Los-Angeles based clothing brand NAHMIAS ahead of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2026. The brand-new collection, inspired by the traditional racing aesthetic, integrates contemporary with high-performance design that highlights Formula 1's fashion-focused culture.

Founded in 2018 by self-taught designer Doni Nahmias, NAHMIAS is a menswear brand rooted in California's surf, skate and music culture. The unique collection draws inspiration from racing, applying this to NAHMIAS' signature style with refined, wearable streetwear looks.

The capsule features moto jackets with bold insignia, technical track sets that mirror the look of a driver's suit alongside more relaxed hoodies, fleece and tees. Throughout the range, co-branded Formula 1 and NAHMIAS graphics are embedded together as well as references to NAHMIAS' "Miracle Academy" collection, creating an authentic yet elevated interpretation of race day branding.

The apparel range will debut during the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2026 with an exclusive pop-up including a limited Miami capsule alongside the first release of the wider collection.

The collaboration creates a powerful opportunity for both brands to reach new audiences, bringing together Formula 1's global fanbase of more than 827 million with one of today's most exciting emerging labels. Together, Formula 1 and NAHMIAS will push the sport further into cultural and fashion spaces, elevating its presence in ways that feel fresh, modern, and unexpected.

Marking Formula 1's latest collaboration with a major fashion house and reinforcing the sport's continued evolution into a global consumer lifestyle brand, the NAHMIAS x Formula 1® collection will be available for purchase beginning May 1 on the F1 Store and NAHMIAS official websites, as well as in person at the Miami pop-up. The NAHMIAS x Formula 1® Miami Pop-Up will be located at 151 NE 41st Street in the Miami Design District and will be open Friday/Saturday 11AM to 8PM and Sunday 12PM to 6PM from May 1 through May 4.

Extending beyond Miami, the collaboration will unfold across select Grands Prix throughout the season, with exclusive drops tied to key global destinations. Further details on upcoming activations and releases will be announced throughout the year.

Emily Prazer, Chief Commercial Officer of Formula 1, said:

"Formula 1 continues to evolve into a true lifestyle brand that exists well beyond the racetrack. Our collaboration with NAHMIAS reflects that ambition, bringing the energy and attitude of F1 into modern streetwear and giving fans new ways to connect with the sport beyond the track. It also opens the door to fashion-first audiences, expanding how and where people discover Formula 1."

Doni Nahmias, Founder and Creative Director of NAHMIAS, said:

"I've always been drawn to the world around racing - the energy, the uniforms, the way everything is built with intention and precision. We wanted to take that feeling and reinterpret it through the NAHMIAS lens to make something that feels real, elevated, and connected to modern fashion. It's about bringing that world off the track and into everyday life."