Leading Creator and Social Agency Whalar Acquired by Accenture

Accenture has acquired Whalar Agency, the leading independent creator and social agency, from Whalar Group. Whalar Agency will become part of its creative arm Accenture Song, the world's largest tech-powered creative group.

Orrick advised Whalar on the transaction.

THE COMPANIES

Whalar is a global leader in social marketing, specializing in transforming brands into cultural drivers by unlocking the full creative power of creators.

Accenture Song accelerates specializes in growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration.

THE IMPACT

The acquisition will add scaled creator and influencer engagement to Accenture Song's customer growth capabilities. By connecting real-time insights, social commerce and AI-driven discovery, Accenture Song will help creators move from one-off brand activations to becoming a more deeply integrated part of customer experiences.

THE TEAM

Orrick has advised Whalar since 2016. The cross-border team was led by Jamie Moore and Katie Cotton, with support from Caroline Cherassky, Jason D. Flaherty, John Narducci, Joanna Pak, Jonathan Rosen, Faraaz Samadi, Rebecca Servian, Victoria Newbold, Emma Zarb, Kristin Petersen, Rachel Leigh, Charles Sheldon, Neetu Ahlawat, Felicity Blackburn, Imtiyaz Chowdhury, Róisín Culligan, Sebastian Hummel, Abigail Parkin, Sky Stalbaumer, James Edwards, Thomas Seward, Sharon Zhou, Kevin Speranza and Simon Ulvsgaard.

LEARN MORE

• Accenture Press Release
• Read more Orrick client results