GVSU engages Lakers on new brand campaign at event on Valley Campus

Along with the new tagline and updated logo, Grand Valley unveiled new monikers for its campuses: The Valley Campus in Allendale and the City Campus in Grand Rapids, encompassing the Pew Downtown Grand Rapids Campus and Health Campus.

Jennifer Allard, Grand Valley associate vice president of marketing and branding, said the new campaign is focused on empowering GVSU students, faculty and staff to become the key storytellers of the university.

"We hope these updated elements of Grand Valley's brand leave a lasting impression on our community and create a reinvigorated sense of pride in our university," she said. "The power of turning 'what if' into 'what is' can be found at our university because of our dedication to transforming potential into reality for our students."

Ali Belhrak, a graduate student studying applied computer science, was drawn to the launch event by the free snacks and the bracelet-making table. Belhrak said he was intrigued when a staff member spoke with him about the updated branding.

"Updating things gives to the new generations (of students)," he said.

Belhrak was glad to have the opportunity to learn about GVSU's new campaign and its goals. As he and other students left the clock tower with new shirts, bracelets, photos and an insight into the campaign, they can go become those storytellers for the university.

Grand Valley is holding more brand campaign launch events on the City Campus as well.