Synamedia lights up Las Vegas with innovations that will power media’s next era

April 8, 2026 - Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrow's audiences today. On display will be a range of technologies that deliver personalised viewing experiences, drive new monetisation opportunities, and enable seamless B2B distribution paths, all designed for flexibility and scalability. The result: an end-to-end ecosystem that empowers broadcasters, streamers, and media companies to innovate faster, adapt to evolving viewer behaviours, and lead the industry's shift to IP-based media at scale.

Debuting at NAB will be new products including Senza Ignite, an enhanced Synamedia Go OTT platform, the industry's first edge watermarking solution, a new B2B distribution offering, and AI plug-in innovations for the Quortex platform.

In addition, Synamedia will demonstrate new technology solutions that:

Reinvent the viewing experience:

Synamedia's multiview solution enables operators to deliver scalable multiview experiences on demand, without significant upfront costs. It integrates into existing OTT workflows and is the first solution on the market that removes the need for player integration or large-scale transcoding.

Synamedia Go's open, modular SaaS architecture allows customers to launch and manage OTT services for multiple brands using a single platform, reducing complexity and operational costs. At NAB, Synamedia will feature new, innovative AI capabilities for the platform that enable operators to scale faster and differentiate their services. Two new modules will be unveiled that expand how users find and consume content, from conversational discovery to short-form viewing experiences, particularly for younger, mobile-first audiences.

Drive new revenue opportunities:

Quortex Tune is Synamedia's content substitution engine for live sports monetisation at scale. It will support dynamic ad insertion across SSAI and SGAI-based workflows, along with sports blackout enforcement and channel origination for primary distribution. Its built-in analytics measure ad impressions, fill rates, and revenue by channel and device to surface monetisation gaps and quantify inventory loss.

Synamedia will demonstrate the latest enhancements to its Quortex just-in-time platform. The integration of Quortex Play and Quortex Switch results in a turnkey solution giving broadcasters an instant, out-of-the-box origin with seamless multi-CDN capability that cuts streaming costs and enhances reliability. Another demo will showcase capacity-based CDN balancing in Quortex Switch, allowing customers to manage CDN capacity limits and automate switching to an alternative CDN when capacity is exhausted - ideal for live sports events and direct-to-consumer streaming needs.

Synamedia Iris, the addressable TV platform made for broadcasters, will feature new enhancements underpinned by agentic AI. Highlights include intelligent ad podding with dynamic pod templates and next-generation triggered ad formats that expand monetisation opportunities across the viewing experience without increasing ad load. The agentic AI system autonomously optimises campaigns, executes actions, detects anomalies, and measures impact in real time, resulting in higher-value inventory across all screens, guided by data-driven intelligence.

Enable seamless B2B video distribution:

Synamedia will showcase a new innovation in B2B video distribution that leverages Media over QUIC (MoQ) to modernise how content is delivered to affiliates. The demonstration will highlight Quortex PowerVu's multi-track distribution and integrated analytics, providing greater flexibility and operational efficiency for content owners and affiliates. Its publish-to-subscribe model enables distributors to generate multiple video or metadata tracks while allowing each affiliate to subscribe only to what it needs - simplifying operations, supporting regionalisation, and improving overall bandwidth efficiency.

"As viewing habits change in a hyper-competitive market, our customers are relying on our end-to-end portfolio to reinvent their business," said Paul Segre, CEO of Synamedia. "Personalisation, monetisation, high video quality, availability, and price competitiveness are all must-have requirements. Viewers are in the driver's seat now more than ever, and operators must adapt to survive. We build innovations that scale based on audience and market needs to ensure our customers can confidently offer the best and most innovative services in our industry. At NAB, we'll showcase our latest technologies making that happen."

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