DoubleVerify Expands Local Team in the Philippines as Part of Continued Investment Across APAC

Rising Media Risks Drive Advertiser Demand for Greater Transparency in the Philippines

Manila, Philippines - DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the expansion of its team in the Philippines, reinforcing the company's continued investment in the market and the broader Asia-Pacific region as advertisers face growing pressure to protect media quality, safeguard brand reputation, and ensure campaign performance across increasingly complex digital environments.

"Digital advertising today is far more complex than it was even a few years ago," said Conrad Tallariti, Managing Director, APAC at DoubleVerify. "Advertisers in the Philippines are navigating a landscape shaped by AI-generated content, evolving fraud schemes, and fragmented media environments. That makes independent measurement and verification more critical than ever for brands that want to protect their investments and ensure their media is delivering real outcomes."

The risks facing advertisers across APAC - and in the Philippines specifically - are escalating. DoubleVerify recently reported that $4 billion in advertising spend is wasted globally each year by streaming advertisers due to invalid traffic and low-quality environments. DV's research has also identified a sharp rise in AI-enabled fraud and large-scale content manipulation across the internet. Recent investigations uncovered schemes such as "zombie app" fraud networks, which infiltrate app stores to run ads inside inactive or deceptive applications, as well as AutoBait, an AI-driven content model in which automated networks generate tens of thousands of pages and millions of ad-serving opportunities each month using low-quality, machine-generated content.

These challenges are increasingly relevant for advertisers operating in the Philippines, where digital media consumption and investment continue to grow rapidly.

To help advertisers navigate these challenges, DoubleVerify has expanded its local presence in the Philippines with the addition of two new team members, including Jeff Orpilla, Integrated Solutions Director, and Christopher Del Rosario, who joins account management in the Philippines, working alongside a team of account managers based in the country who support clients across the broader APAC region. Together, they will work closely with brands, agencies, and platform partners across the Philippines to help ensure media quality and maximize campaign performance.

"As advertisers across APAC continue to prioritize media quality and performance, expanding our presence in the Philippines allows us to better support brands and agencies operating in one of the region's fastest-growing digital advertising markets," said Tinee Cruz, Senior Business Director, DoubleVerify Philippines. "Our investment in the Philippines reflects our long-term commitment to the region and our focus on providing advertisers with the transparency and protection they need to confidently scale their digital investments."

The team expansion builds on DoubleVerify's broader growth across APAC, where the company continues to invest in regional expertise, platform integrations, and solutions designed to help advertisers protect their media investments and drive stronger outcomes across an evolving digital ecosystem. For example, the company recently introduced DV Authentic AdVantage™, a unified solution that combines media quality verification and AI-powered optimization to drive performance. As consumption continues to rise in markets like the Philippines, these capabilities help advertisers confidently scale their investments across one of the world's fastest-growing media environments while maintaining control over media quality and performance.

For more information about DoubleVerify, visit http://www.doubleverify.com.

About DoubleVerify

DoubleVerify ("DV") (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.