ABU Media Academy to host webinar on the cultural heritage and content creator

The Asia-Pacific Broadcasting Union Media Academy will host a webinar titled "Fostering Cultural Heritage via Content: The Case of CGTN (China)" on October 16, 2025, at 2:00 PM (Kuala Lumpur time). The session will feature Liu Changying, Director of CGTN Documentary, who will share insights on how the China Global Television Network (CGTN) uses creative storytelling to promote global understanding of Chinese culture.

Participants will learn how CGTN blends traditional and modern media to tell stories that bridge cultures and engage audiences worldwide. From documentaries and variety programs to online series and social media, the session will explore how Chinese cultural heritage is transformed into content that resonates with today's global viewers.

This webinar is ideal for content creators, media professionals, and anyone passionate about cultural storytelling. Organised by the ABU Media Academy, it offers a valuable opportunity to discover practical ways to share culture through media. Registration is open at https://www.abu.org.my/academy/fostering-cultural-heritage-via-content-case-of-cgtn-china/