A Message from Harley-Davidson

Harley-Davidson is one of the most iconic brands in the world for a simple reason: we build the best bikes on the planet, PERIOD. Our riders, dealers, and employees are grounded in freedom and community. This is our way of life.

Since stepping into the role eight months ago, CEO Artie Starrs has spent time across the country listening directly to our riders, dealers, employees, and unions. One of the first things Artie did as CEO was bringing back our legacy bar and shield logo. As our dealers and employees can attest, our only agenda is getting back to basics: building great motorcycles, strengthening our network of 500+ U.S. dealers, and supporting a workforce that is proud of the product they put on the road. We have made meaningful improvements and changes, and that work continues.