POWDR ADVENTURE LIFESTYLE CO. TEAMS WITH DICKIES ON WOODWARD SKATE AND BMX

PARK CITY, Utah, Jan. 24,2017-POWDR Adventure Lifestyle CO. announced today a new partnership with the Woodward youth experience camps and Dickies®, the world's leading performance workwear brand.

Part of the POWDR portfolio, Woodward offers innovative facilities and the ultimate camp experience in skateboarding, BMX, snowboarding, freeskiing, gymnastics, cheer, digital media and more. Woodward currently has four locations in the United States including the original Camp Woodward in Woodward, Pennsylvania; Woodward West in Tehachapi, California; Woodward Tahoe at Boreal Resort in California; and Woodward Copper in Summit County, Colorado. Each are open to all ages and ability levels.

"Dickies has a long-standing legacy of supporting skaters and BMX'ersand now, by partnering with POWDR and Woodward, we are taking that support to a new level," commented Brent Streit, vice president of marketing, Williamson-Dickie Mfg. Co. "Skaters and BMX'ers are true innovators and put unparalleled demands on our clothing and accessories from a functionality, durability and style-conscious standpoint. A partnership with Woodward puts Dickies in the hands of empowered youth who feel just as connected to Dickies as we do to them.

"Woodward builders and Woodward skateboarding and BMX instructors will be outfitted in Dickies shorts and pants. Revered in the Skate and BMX scenes, Dickies clothing has been anenduring staple appreciated for its no-nonsense approach to functional clothing that has struck a chord around the world with those who appreciate affordable quality.

"We're thrilled to be partnering with Dickies as they integrate and support all of our Woodward camps to provide aspiring youth and professional skaters and BMX'ers the tools and inspiration they need to achieve new heights in their sport progression," explained Jody Churich, Woodward's executive vice president and chief operating officer.

Additionally, Dickies will be presenting sponsor of the Build Woodward digital series, a project they helped launch from its inception this past November. Build Woodward is part of WoodwardTV programming and gives a peek inside the creation of many of Woodward's signature ramps, features and courses.

The Dickies' skate team, which includes Adrian Adrid, Jake Hayes, Vincent Alvarez, Ronnie Sandoval, Jake Johnson, Allysha Le and Peter Hewitt, will be featured in select episodes of the Build Woodward series, and as visiting pros during theWoodward summer camps.

For more information about Woodward please visit Woodward.com. To view the Build Woodward series visit WoodwardTV.com. To learn more about Dickies please visit Dickies.com.