09/04/2026 | Press release | Distributed by Public on 09/04/2026 11:23
AppLovin (APP) has fallen about 43.9% over the trailing three months and sits roughly 57% below its 52-week high, at about $313.58 a share. Even after a drop that size, the advertising platform is priced at about 23.2 times its trailing adjusted earnings. That figure is on every screen, and it is the one that tells you least about what you are buying.
Why That 23.2x Sits On Margins Well Above Its Own Norm
Those adjusted earnings are normalized net income with stock-based compensation added back. Revenue over the trailing twelve months came to $6.83 billion, up 60.6%, though the most recent quarter grew 52.8%. The operating margin over those twelve months ran 77.4% against a three-year average of 60.8%. Most of that revenue still comes from mobile gaming, where AppLovin's models decide which advertisement to place. So the multiple sits on profitability well above the company's own three-year norm, which is harder to underwrite than the same multiple on a depressed year.
But Analysts Have It Earning Far More Two Years Out
On the earnings analysts expect for fiscal 2026, today's price is about 20.4 times earnings. On the earnings expected for 2027, that same price is about 15.7 times. Whether that matters depends on whether the forecast arrives.
Getting there needs earnings to compound about 29.6% a year from the trailing twelve months through 2027. Consensus has revenue growing about 32.1% a year over the same span, so nobody is assuming margins climb from here. Management guided Q3 2026 revenue to grow 46% to 48% year over year, and the trailing twelve months ran faster still. Consensus already assumes a deeper slowdown than management is guiding to.
So What Has To Go Right From Here?
One lever is the single biggest driver of that growth. When the ad models improve, advertisers can profitably spend more at the returns they target, and budgets step up. In Q2 2026 that improvement ran lighter than normal, the next step-up landed just after the quarter ended, and revenue came in just below the midpoint of guidance. The CEO's own account is that this is research, with no guarantee of a lift in any given three months.
The second lever is the consumer vertical. AppLovin opened its platform to the public as AppLovin Ads Manager and is chasing mid-market advertisers first. Consumer advertiser spend in Q2 2026 ran 28% above Q4 2025 levels, the seasonal peak for those advertisers. Management calls creative the biggest hurdle in the system, and the smaller advertisers behind the mid-market wait for the data to compound.
And the 2027 earnings are not one number: 21 analysts put them anywhere from $17.21 to $21.99 a share. So the question is not whether AppLovin looks expensive. It is whether a pipeline management itself calls research delivers that compounding two years running.
So Are You Buying Value Or A Forecast?
A forecast, and the trailing multiple does not settle it. You would need a view on how reliably an ad model improves, on whether mid-market merchants keep signing up, and on what you would pay if the growth turns up a year late.
Doing that for everything you own is the job, and most people do not have the time. Since its inception, our rule-based High Quality Portfolio has outperformed its benchmark, a blend of three major indices.
Or if you want to see where else the gap sits, our Forward Valuation Discount screen ranks the stocks priced furthest below what their forecast earnings would support. Finding one is the easy half.