07/09/2026 | Press release | Distributed by Public on 07/09/2026 14:35
PLANTATION, FL-July 9, 2026-Magic Leap, the pioneer in augmented reality (AR) optics, has announced a strategic pivot to accelerate the development of AI display glasses. The company is shifting from building first-party devices to becoming the essential AR ecosystems partner, waveguide supplier, and device integration expert for the technology industry.
Magic Leap is uniquely positioned to address the market's need for high-performance waveguides. The company's cost-efficient manufacturing process is built for growth, while its decade-plus of deep AR expertise saves partners years of research, development and expense, dramatically accelerating their time to market.
"Magic Leap is seizing the moment where our AR innovation and manufacturing expertise create the greatest market impact," said Scott Carden, SVP of display engineering and manufacturing at Magic Leap. "We're solving the toughest challenges of scaling waveguide production, from industry-leading waveguide performance to manufacturing and full-device integration. Now, we're using our unmatched expertise to help partners bring AI display glasses to millions of consumers in the fastest way possible through our waveguide technology."
The growth of displayless glasses-including audio and AI glasses-marks an important milestone for the extended reality (XR) market. With a 44.4% jump in total XR device shipments in 2025, consumers are proving they will adopt AI wearables when the product is useful, stylish, and affordable.
The next phase is using all-day wearable AR displays to introduce visual AI content. Magic Leap is positioned to advance one of the most challenging parts of the device: the near-eye display waveguide.
Built for repeatability and volume, Magic Leap's waveguide manufacturing process offers a structural advantage for OEMs, outperforming competitors with:
Magic Leap's diffractive waveguides lead the industry, delivering the performance AI display needs in a thin, lightweight format built for wearable glasses. The company's waveguide technology is designed to support:
"Waveguide performance is what separates AR that consumers want to wear from an expensive demo," said Kevin Curtis, Magic Leap's SVP of advanced optics. "Magic Leap is laser-focused on producing high-performing waveguides at a cost that supports scale. Magic Leap's elegant, purpose-built waveguide manufacturing process delivers waveguide performance at a price point that makes us the ideal partner to help the industry scale AR wearables."
With more than a decade of breakthroughs in waveguide and display technology, Magic Leap provides the waveguides and device integration expertise technology companies need to push AI display glasses forward.
Magic Leap's waveguide samples are available in a variety of field-of-view options to support diverse use cases. Connect with us at [email protected] to learn more about our waveguides.
Magic Leap is an Augmented Reality (AR) ecosystems partner focused on making its technology available to millions of people, with a pioneering track record in AR optics and display systems, device prototyping, and manufacturing. Known for its unmatched AR optics stack, Magic Leap supplies high-performance waveguides and applies its display expertise to help technology companies to advance AR devices. The company's proprietary manufacturing equipment and processes allow for the production of a broad range of precision waveguides at scale with incredibly high yield rates and quality. With more than a decade of experience in AR innovation, Magic Leap has made groundbreaking advancements in text legibility, color fidelity and rich digital content visuals while continually expanding the field-of-view to create engaging, immersive AR experiences. Magic Leap is headquartered in the United States.