Kbrw and Accenture Support Orange France in Modernizing Order Fulfillment and Enhancing the Customer Experience

November 3, 2026

Kbrw and Accenture Support Orange France in Modernizing Order Fulfillment and Enhancing the Customer Experience

Kbrw's order management system, integrated by Accenture, will give Orange France's customers more accurate stock availability and more reliable delivery dates across its sales channels

PARIS; Nov. 3, 2026 - Kbrw, a specialist in supply chain flow orchestration and execution, and Accenture (NYSE: ACN) were selected by Orange France to transform how it manages customers' orders and inventory across its online channels, retail stores and B2B operations. Together, Kbrw and Accenture are helping Orange France to build a smoother and more responsive order fulfillment process for its customers.

The first phase of the new Order Management System (OMS) program enables Orange France's customers to get more accurate information on product availability with more reliable delivery dates at the time of purchase of products such as smartphones, SIM cards and telecom equipment. This new system also supports services such as pre-ordering and inventory reservation.

The next phase will extend the system to replenishment orders for Orange's retail stores. Business-to-business (B2B) and enterprise orders will follow in 2027.

Creating a connected fulfillment ecosystem
Orange France's sales channels are supported by multiple warehouses and logistics service providers. Coordinating orders across this large network requires a single, consistent view of inventory.

To achieve this, Orange France is separating transactional functions from operational functions. Its Enterprise Resource Planning (ERP) system will remain the main record for transactional and financial processes, while Kbrw's OMS will manage orders, inventory and fulfillment in real time.

"This new program gives us a single and consistent view of products that are in stock, in transit, or expected to arrive with projected inventory, helping us improve inventory planning and allocation across our sales channels. It also automates complex operational scenarios that previously required manual intervention, helping us to quickly respond to changing demand," said Lionel Benezech, supply chain director at Orange France.

Once extended to B2B operations in 2027, the program will enable Orange France to deploy more flexible inventory reservation and allocation processes, improving coordination of stock across multiple warehouses and helping optimize product availability. Over time, the program will extend to after-sales services, providing greater visibility, traceability and control over equipment returns, repairs and refurbishment.

"The project carried out with Orange France perfectly embodies Kbrw's DNA: helping companies orchestrate, automate, and adapt their operations in real time, as close as possible to operational reality. In a context where omnichannel complexity continues to grow, the ability to make and execute the right decisions in real time is becoming a key performance driver. By evolving its execution architecture, Orange France is giving itself the means to strengthen its customer promise, its operational efficiency, and its future agility," said Philippe Romano, CEO and co-founder of Kbrw.

Accenture is supporting the program, integrating Kbrw's OMS with Orange France's existing technology environment and testing the solution to confirm the new capabilities work effectively across Orange France's sales, inventory management and fulfillment processes.

"Orange France's supply chain transformation shows what new execution architectures, connecting transactional systems with real-time order, inventory, and fulfillment orchestration, can deliver today: greater agility, more reliable service, and the ability to adapt in real time to customer needs. This is the kind of tangible and lasting value that Accenture is committed to co-creating with its clients and technology partners," said Sandrine Jalliffier-Merlon, managing director and Orange France's client account lead at Accenture.

About Kbrw
Founded in 2009, Kbrw is a French software publisher specializing in flow orchestration and real-time supply chain execution. Its solution enables companies to orchestrate and automate their decisions and operations in complex, high-volume environments. Kbrw's agentic execution engine helps organizations respond to disruptions and evolving needs through advanced business rule adaptation, decision support, and continuous improvement capabilities.

Kbrw has 185 employees. Present in more than 120 countries, the solution orchestrates more than $50 billion in transactions per year and serves major players in industry, retail, luxury, and telecommunications, including nearly 20% of CAC 40 groups such as Stellantis, Michelin, LVMH, Carrefour, and Orange. For more information: https://kbrw.com

About Accenture
Accenture is a business reinvention and technology company. Our ambition is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. Our approximately 814,000 people bring deep insights across industries and functions, with capabilities spanning strategy, process, operating model, change management, talent, data, technology and AI. We deliver this expertise through consulting, managed services, proprietary assets and platforms, and increasingly, software. We bring innovation and new solutions informed by our experience across industries, enabling us to apply relevant insights, capabilities and leading practices from adjacent sectors to address emerging business challenges and opportunities. We serve more than 9,000 clients and generated revenues of approximately $74 billion in fiscal year 2026. Visit us at accenture.com.

# # #

Contacts:

Angèle de La Grange
Kbrw - Agence Cap&Cime PR
+33 6 56 72 24 15
[email protected]

Laetitia Bierre
Kbrw - Agence Cap&Cime PR
+33 6 88 31 04 81
[email protected]

Velislava Le Fevre
Accenture
+33 1 53 23 46 18
[email protected]

Rose-Théa Mathieu
Accenture
[email protected]