Introducing G2’s 2026 Executive Advisory Board

The B2B software world is at an inflection point, with generative AI reshaping the way software is researched, purchased, and sold. In fact, more than half of B2B software buyers now start their research in an AI chatbot versus on a traditional Google search, compared to 29% a year prior.

In this new 'answer economy,' trust is the new currency. At G2, we're leaning into this shift, providing the trust signals that both humans and AI systems rely on.

Our acquisition earlier this year of software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner further cemented our position as the most trusted source of data on B2B software. By continuously introducing innovations, we remain steadfast in our mission to help companies reach their potential and succeed in the age of AI.

Guiding us on this path is our Executive Advisory Board (EAB). This group, which comprises some of the world's best marketing and go-to-market leaders, has been crucial in helping to shape our strategy with thoughtful input and expert insights on market trends.

Today, I'm excited to share that we've established our 2026 EAB member group. As G2's CMO and EAB executive sponsor, I'm proud to work directly with this group, receiving candid feedback and sharp perspectives to ensure we're delivering the best possible experiences to our customers. We're fresh off our first meetup, and the energy in the (virtual) room was palpable. This group came ready to dig in, and we left the conversation energized for what's to come.

This latest EAB group brings together a powerful mix of familiar faces and fresh perspectives. G2's 2026 Executive Advisory Board comprises leading SaaS executives, including:

• Kelly Hopping, CMO at 6sense
• Shay Howe, Chief Strategy Officer at ActiveCampaign
• Leslie Paterson, VP, Advocacy & Engagement at BMC
• Meghan Gendelman, CMO at Canva
• Wendy White, CMO at Daxko
• Rebecca Green, Executive Director at IBM
• Matt Machado, Executive Vice President of Marketing at Kaseya
• Bryan Law, CMO at Nerdio
• Amber Armstrong, CMO Agentforce at Salesforce
• Holly Chen, VP of Growth Marketing at Samsara
• Lindsay Lyons, VP of Digital Marketing at SAP
• Brian Goldfarb, CMO at SentinelOne
• Chandar Pattabhiram, CMO at Workato
• Christine Royston, CMO at Wrike
• Tifenn Dano Kwan, CMO at Zendesk

I'd like to extend a sincere welcome to our new EAB members this year: Kelly, Leslie, Meghan, Rebecca, Matt, Holly, Lindsay, Brian, and Christine. Alongside returning members Shay, Wendy, Bryan, Amber, Tifenn, and Chandar, your insights on G2's direction, the broader market, and how buyer needs continue to evolve are invaluable to how we plan and build.

With guidance from this group, G2 remains confident in our ability to adapt to buyers' evolving behaviors. As we build our roadmap, we remain committed to arming software buyers and companies with the insights they need to make smarter, faster decisions and keep pace with the speed of AI.

On behalf of G2, thank you to each EAB member for your time, trust, and partnership. I'm looking forward to learning and collaborating, so we can continue to help our customers navigate the shifting landscape and win with trust.