ZTE and TELE System debut UP Stick the next-generation 4K STB at IBC2025

• Share：

• UP Stick, new 4K Set-top Box（STB）
• The STB offers smart Google TV, ZTE and TELE System Digital launch 4K Stick STB at IBC2025

Amsterdam, Netherlands, September 15, 2025 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, and TELE System, a renowned Italian consumer electronics brand, jointly announced the launch of UP Stick, a revolutionary 4K Google TV™ set-top box (STB), at IBC2025.

This breakthrough product combines the latest Google TV 14 platform with a compact stick form factor, bringing Italian households a new level of entertainment experience with unparalleled portability, performance, and content accessibility.

Powered by Google TV 14, the device offers enhanced performance, faster application responsiveness, and improved security, ensuring a seamless and reliable smart TV experience. It supports a wide range of premium content services, advanced voice control, and optimized UI design, creating a truly user-centric viewing experience.

Unlike traditional set-top boxes, the stick form factor is ultra-compact, lightweight, and plug-and-play. Users can easily connect it directly to the TV's HDMI port, minimizing space requirements while enabling mobility - perfect for multi-room use or travel without sacrificing 4K UHD quality and advanced smart TV functionalities.

The launch marks a significant milestone in Italy's TV device market, combining ZTE's cutting-edge R&D capabilities with TELE System's deep local market expertise and strong commitment to user needs. Looking ahead, the two companies are willing to bring more innovative, convenient, and immersive entertainment solutions to Italian households.

Liu Qun, General Manager of Digital Home Product Line at ZTE, said, "This collaboration with TELE System represents a shared vision for the future of home entertainment-a future that is smarter, faster, and more sustainable",

Flavio De Poli, CEO of TELE System, said, "By working closely with a tech partner like ZTE, we created an ultra-high-performance and intuitive device focused on the end-user. This UP Stick perfectly meets growing consumer demand for high-performance, feature-rich, and energy-conscious technology, serving as both today's ultimate media hub and tomorrow's smart home gateway."

All attendees are invited to visit the ZTE booth at D25,Hall 1, RAI Amsterdam, Netherlands during IBC2025 to experience this groundbreaking device firsthand.