Waldorf Astoria Hotels & Resorts Introduces ‘The Devil’s Martini,’ Inspired by “The Devil Wears Prada 2”

A new cocktail by award-winning mixology authority and Waldorf Astoria New York beverage partner, Jeff Bell, debuting nationwide this spring

MCLEAN, Va.- Waldorf Astoria Hotels & Resorts is marking the moment with the debut of The Devil's Martini, a fashion-forward new cocktail created by award-winning mixologist and Waldorf Astoria New York beverage partner Jeff Bell and inspired by 20th Century Studios' "The Devil Wears Prada 2," in theaters May 1. The cocktail will be available for a limited time beginning April 26 at Waldorf Astoria hotels across the United States.

Filmed in part at the newly restored Waldorf Astoria New York, "The Devil Wears Prada 2" places the hotel back at the center of fashion and cultural conversation. In the film's latest trailer, the return of Peacock Alley, which sits at the heart of Waldorf Astoria New York's cocktail legacy, offers a striking visual moment, reaffirming its role as one of New York's most iconic social corridors. Long synonymous with style, power, and presence, Peacock Alley's appearance on screen underscores Waldorf Astoria New York's enduring connection to the worlds of fashion and storytelling, making it a natural setting for a film that continues to define both.

A defining fixture of the brand for more than a century, the martini has long been synonymous with this tradition of elegant, social drinking. With The Devil's Martini, Bell reinterprets that legacy through a contemporary lens, crafting a drink that feels both timeless and culturally current.

"The martini is one of the most iconic formats in cocktail history, and at Waldorf Astoria, it carries real weight," said Jeff Bell. "With The Devil's Martini, we wanted to create something that honors that legacy while introducing a point of view inspired by 'The Devil Wears Prada 2,' a drink that feels timeless but with just enough irreverence to make it memorable."

Composed of Grey Goose Vodka, a fellow collaborator on "The Devil Wears Prada 2," Sakura Vermouth, and hibiscus flower extract, the cocktail takes on a vivid crimson hue, a subtle nod to the film's sharp wit and visual language. Floral notes echo the season, while the structure remains unmistakably martini: clean, precise, and quietly powerful.

In a final, deliberate twist, the drink is garnished with a Wakamomo, a preserved rare baby mountain peach from Japan, harvested in early spring while still green and small, often mistaken for olives. The result is a visual sleight of hand that mirrors the classic olive while delivering an unexpected, refined finish.

"The devil is in the details," Bell added. "From the hue to the garnish, every element is intentional, much like the world the film so vividly captures."

"The martini is a classic part of the Waldorf Astoria experience, and with The Devil's Martini, we wanted to create something elegant, memorable and a little cheeky," said Dino Michael, senior vice president and global category head, luxury brands, Hilton. "Across our Peacock Alley locations in North America, we saw this as a fun opportunity to create a see-and-be-seen moment with the kind of polish and detail only Waldorf Astoria can deliver."

Designed to extend beyond a single cocktail moment, the collaboration brings "The Devil Wears Prada 2" to Waldorf Astoria properties throughout the U.S. in a more expansive way. From bespoke audio-visual creative and connected in-room moments to thoughtfully layered on-property details, the promotion invites guests further into the film's universe while underscoring Waldorf Astoria's role in one of the season's most anticipated cultural moments.

In celebration of the film, Waldorf Astoria New York will also introduce the Devilishly Chic Getaway, a limited-time experience inspired by the glamour and cultural energy of "The Devil Wears Prada 2." Designed as an immersive expression of the hotel's longstanding connection to fashion and New York society, the offering pairs a stay at the newly restored property with curated touches including a welcome amenity, personalized shopping arranged through the concierge and a food and beverage credit for Peacock Alley. Beyond New York, select Waldorf Astoria hotels around the world will mark the moment with their own locally inspired activations, creating a broader brand expression that reflects the film's global cultural resonance at Waldorf Astoria Osaka and Waldorf Astoria Amsterdam.

Waldorf Astoria New York has been a fixture of New York City society for more than a century, earning its place as a beacon of sophistication and elegance in the cultural capital of the world. When the hotel opened in 1931, it had such grandeur that Hilton founder Conrad Hilton declared the property "The Greatest of Them All." Following complete transformation led by renowned architects, Skidmore, Owings & Merrill, with interior design by Pierre-Yves Rochon, the property retains the scale and beauty of the original Art Deco architecture reimagined with fresh contemporary furnishings that pay homage to the original Waldorf Astoria New York while ushering in a new era for the hotel and building upon Conrad Hilton's vision. The 375-room hotel features some of Manhattan's largest rooms and suites that embody the spirit of New York. Above the hotel sits 372 private residences, ranging from studios to four bedrooms, with interiors designed by Jean-Louis Deniot and access to 50,000-square-feet of amenities. In addition, hotel guests, residents and visitors have access to a holistic wellness program, including a state-of-the-art fitness center along with Guerlain Wellness Spa more than 20,000 square feet, debuting early this fall. Unmatched culinary offerings include Lex Yard, a standout signature restaurant helmed by acclaimed Chef Michael Anthony, the return of Peacock Alley in partnership with renowned Mixologist Jeff Bell and Yoshoku, a Japanese dining experience. The property also features 43,000 square feet of modernized event space including a striking new opera-inspired Grand Ballroom set to be the crown jewel of New York City's entertainment scene. Visit waldorfastorianewyork.com for more information or follow the hotel on Instagram at @waldorfnyc and on Facebook at @WaldorfAstoriaNewYork.

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel-Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios' "The Devil Wears Prada 2," the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Aline Brosh McKenna and Karen Rosenfelt.