Greenberg Traurig Advises Betterware (NYSE:BWMX) in $250 Million Acquisition of Tupperware Latin America

MIAMI - Jan. 26, 2026 - Global law firm Greenberg Traurig, P.A. represented Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX), parent company of Betterware and Jafra (BeFra), in a definitive agreement to acquire Tupperware's operating assets in Latin America. As part of the transaction, BeFra will acquire 100% of Tupperware's Latin American businesses and obtain a perpetual, royalty-free, and exclusive license for the Tupperware® brand across the region.

The US$250 million acquisition consists of $215 million in cash funded with debt and $35 million in BeFra shares, on a debt-free, excess-cash-free basis, according to the company's press release. The transaction would bring together three leading brands in Latin America's direct selling market - Betterware, Jafra, and Tupperware. The deal is expected to close during the first half of 2026, subject to customary regulatory and closing conditions.

The Greenberg Traurig Team representing Betterware of Mexico is led by Antonio Peña, co-chair of the firm's Latin America Practice, with Manuel R. Valcarcel IV, Miami Intellectual Property & Technology shareholder, Arturo Pérez-Estrada, Mexico City Corporate shareholder, Miguel Flores Bernés, Mexico City Antitrust Litigation & Competition Regulation shareholder, Rocío Olea Salgado, Mexico City Corporate shareholder, Flora R. Pérez, Fort Lauderdale Corporate shareholder, José Raz Guzmán, co-chair of the firm's Latin America Practice and co-managing shareholder of the Mexico City office, and Humberto Molina, Mexico City Corporate associate.

The deal team also includes Miami Tax Shareholder Scott J. Bakal, Miami Corporate Shareholder Arnaldo C. Rego, Jr., Mexico City Corporate Associate Natalia Mejía, and Fort Lauderdale Corporate Associate R. Joel Todd.