The Charles Schwab Corporation
04/28/2026 | Press release | Archived content
2026 Schwab Teen Investing Survey
2026 Schwab Teen Investing Survey
Research snapshot of parent and teen investing interest, behaviors, and attitudes that often highlights that teens want to start investing with education and parental guidance.
Investing highlights Investing interest
Key findings
- 95% of teenagers say they're at least somewhat interested in learning more about investing. 70% of teenagers say they are interested in investing, and 95% are interested in learning more about investing.
- Teens are most likely to select their parents as their most trusted source of investing advice (56%), and about a quarter (27%) want their parents to be heavily involved in their investing experience.
- 65% of parents and 50% of teens rank money management/financial education among the top three most important subjects to learn in school.
Key findings
- 70% of teens are very or extremely interested in investing.
- Teens see investing as both a financial and educational opportunity, and their top motivation to start investing is to get more money (45%), followed by paying for college (34%), and learning how money (33%) and investments (33%) work.
- 73% of parents believe it is very important for teens to learn about investing.
- For parents, the desire for their teens to learn about investing is about teaching financial responsibility (69%), giving them a financial head start (65%), and ensuring they learn important financial concepts like growing wealth over time (64%).
About the survey
The online survey was conducted by Logica Research from October 13, 2025, to October 27, 2025, among a national sample of 2,000 Americans, including 1,000 parents of teenagers and 1,000 teenagers. Quotas were set to balance the national samples on key demographic variables.
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The Charles Schwab Corporation published this content on April 28, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 30, 2026 at 16:45 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]