Amazon launches Prime Day with surprise deliveries, daily Epic Prime Deals, and four days of savings for members

LONDON - June 23, 2026 - Amazon's Prime Day event starts today, offering Prime members four days to shop hundreds of thousands of deals across all categories. The event runs until Friday 26 June, with deep discounts across top brands including Samsung, Dyson, Oura, Lily's Kitchen, and OATLY.

New for this year, Prime members can shop daily themed Epic Prime Deals curated exclusively for members, with savings of up to 40%. From groceries and household must-haves to up to 50% off movies and TV, Prime Day helps members get ready for summer watch parties and entertaining - all unlimited One-Day Delivery on every order.

Special Deliveries with Theo Walcott, Gbemi Ikumelo, and Rylan
To celebrate the start of the four-day event, Amazon invited three familiar faces to surprise Prime members with some of the first Prime Day deliveries. Prime Video Sport UEFA Champions League pundit and Arsenal legend Theo Walcott, Last One Laughing contestant and comedian Gbemi Ikumelo, and TV presenter Rylan each joined drivers across London to deliver packages to unsuspecting customers.

John Boumphrey, Amazon UK Country Manager said: "Prime Day is about offering our customers even more ways to save, whether they're getting something they've had their eye on for a while, or picking up household essentials they use every day. There are hundreds of thousands of deals to find, all with the fast, free delivery that's a big part of the Prime experience - and keep an eye out for some familiar faces from TV screens making some special deliveries this week!"

Theo Walcott
Arsenal legend Theo Walcott took on a different kind of assist; delivering Prime Day packages to unsuspecting customers.

Theo said: "It was great to get out on the road and continue the title celebrations with some quick Prime Day deliveries to Arsenal fans. It was only a short loan spell, though - I'll be back talking Champions League football on Prime Video when the season gets back underway."

Theo has revealed his top Prime Day deals:

1. Oura Smart Ring
2. Amazon Basics Golf Balls
3. Ring Battery Video Doorbell
4. Marshall Wireless Headphones
5. Pooch & Mutt Dog Food

Gbemi Ikumelo
Comedian and Last One Laughing contestant, Gbemi Ikumelo turned a delivery route into an impromptu comedy show, picking up DIY inspiration along the way.

"I had such a laugh making deliveries with Ali today - surely a Prime Video series of us on tour would be right up there with Last One Laughing. And it was educational too - I got some solid shopping advice so Prime Day will almost certainly mean I finally finish my home renovation," added Gbemi.

Gbemi has revealed her top Prime Day deals:

1. BIODANCE Collagen Peptides Jelly Serum
2. LED Red Light Face Mask
3. Moleskine Notebook
4. Hamilton Beach Kettle Toaster Microwave Set
5. Karaoke Machine

Rylan
Rylan brought his signature energy to deliveries across Essex, treating every doorstep drop-off like a live TV moment.

Rylan said: "I use Amazon so much that I get invited to my delivery drivers' weddings. The teams do such an amazing job around the country, and I loved playing a small part in such a big week. Normal service resumes now though, straight back to shopping for deals (and my autobiography 'Ten', of course)."

1. La Roche-Posay Invisible Fresh Mist Sunscreen
2. gaiatop Turbo Handheld Fan
3. Shark CarpetXpert Carpet Cleaner
4. Amazon Echo Show 11
5. Philips Multigroom Trimmer, Shaver & Clipper

Epic Prime Deals - How They Work
Each day features fresh limited-time deals on newly launched items, refreshed Top 100 deals, and themed collections designed to make discovering great savings easier than ever. To help shoppers find deals that match their interests, members will see personalised deal recommendations including:

• 'Recommended deals for you'
• 'Deals related to your lists'
• '4+ star deals for you'
• 'Deals related to items in your basket'

Discover More Deals
Electronics & Devices: Save on top brands including Samsung, Dyson, and Oura, plus great deals on select Amazon devices including Ring, Blink, eero, Fire TV smart TVs, Fire TV Stick 4K Plus, and Echo and Kindle.
Fashion: Save up to 30% on travel essentials from Amazon brands and the Sofia Grainge collection. Up to 25% off everyday essentials and up to 30% off home gym essentials.
Beauty: Save up to 35% on the Beauty brands customers love most. Shop standout deals on favourites from CeraVe, and La Roche-Posay across Skin Care, Professional & Premium Hair Care and Premium Fragrance.
Personal Care: Bring the salon and spa home for less with savings on personal care appliances across oral care, hair care, shaving, and hair removal from trusted brands including Oral-B, Philips, and Remington.
Everyday Essentials: Save up to 35% on products from trusted brands including Garnier, Regaine, and L'Oréal Paris.
Amazon Fresh: Big savings across grocery favourites including Andrex Quilts Toilet Paper, Whispering Angel, and Optimum Nutrition Micronised Creatine Powder. Plus, great prices on fridge, freezer, and cupboard fillers including Anchor Butter, Häagen-Dazs Ice Cream Strawberry Cheesecake 460ml, and Nature Valley Cereal Bars.
Books and Kindle: Customers can enjoy up to 38% off print books, including "The Names" by Florence Knapp and "So Good Express" by Emily English. Save up to 79% on Kindle books, including "The First Gentleman" by Bill Clinton and James Patterson, and "The Truth about Ruby Cooper" by Liz Nugent. Prime members can get three months of Kindle Unlimited free.
Amazon Private Brands: Enjoy up to 40% off Amazon Private Brands.

Navigate Prime Day like a Pro
Personalised deal notifications: Prime members can set up personalised deal notifications to be alerted when recent product searches go on sale or have new offers available.
Create or update your Wish List: Add must-have items to your Wish List ahead of time - if they go on sale, you'll be alerted automatically.
Rufus AI: Rufus, Amazon's AI shopping assistant, helps Prime members shop smarter by providing product details, expert advice, and personalised suggestions. Whether exploring a new category, comparing products, or tracking an order, Rufus offers quick, helpful guidance.

More Ways to Save
Prime for Students and 18-24-year-olds: Eligible students and 18-24-year-olds can receive a six-month Prime membership trial at no cost, then pay just £4.49/month or £47.49/year - all the benefits of Prime at 50% of the cost, plus exclusive perks designed for young adults and students.
Amazon Renewed: Prime customers get a further discount of up to 15% off a selection of expertly refurbished products from Amazon Renewed.
Climate Pledge Friendly: This Prime Day, Prime members can save up to 20% on Climate Pledge Friendly products from brands like Samsung and CeraVe, as well as up to 50% on Oral-B.
Prime Video: Save up to 50% on movies and TV seasons. For the perfect family night in, catch The Sheep Detectives starring Hugh Jackman on Prime Video from June 24.
Audible: Prime members can enjoy three months of Audible for free.
Amazon Music Unlimited: Prime members who haven't tried Amazon Music Unlimited can get four months free. Current Individual plan customers can also upgrade to a Family Plan at no extra cost for two months. More info at amazon.co.uk/music/unlimited.
Amazon Haul: Prime members can enjoy an extra 30% off all Amazon Haul products, plus shipping at no extra cost on orders above £15 across fashion, home, lifestyle, and electronics.
Buying for Business: Amazon Business offers competitive pricing and procurement tools for smart business buying. This Prime Day, enjoy deep discounts on IT products, MRO, office products, and more. Discover more at business.amazon.co.uk.
Amazon Now: Customers in select London postcodes can get products within 30 minutes, seven days a week, via the Amazon app or website. Prime members get 30-minute delivery on grocery and everyday essentials with no delivery fee on orders over £15; all other orders are available with a discounted £1.99 delivery fee. All Amazon customers will receive £10 off their first Amazon Now order during Prime Day (23-26 June).

Unlimited Fast Delivery with Amazon Prime
Prime members can enjoy all the usual membership benefits this Prime Day, including unlimited fast delivery on millions of items and the option to choose the delivery method that best suits their needs. Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items. Members can also select delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day at no extra cost.

Join Prime Today
Anyone can join Prime in the UK for £8.99 per month or £95.00 per year, or start a free trial at amazon.co.uk/prime to unlock exclusive deals and enjoy unlimited fast delivery alongside all the savings, convenience, and entertainment Prime has to offer.

ENDS