[Interview] [Galaxy Unpacked July 2026] Inside the Engineering Behind Intelligent Eyewear

On July 22, 2026 at Galaxy Unpacked, Samsung Electronics introduced intelligent eyewear,¹ marking an important first step in the company's vision to make AI glasses the next interface for mobile AI.

Built on decades of expertise in mobile engineering, hardware design, and product craftsmanship, intelligent eyewear combines true wearability with mobile AI experiences and seamless connectivity within the Galaxy ecosystem.

Samsung Newsroom spoke with James Choi, Executive Vice President and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics, to learn about the development of intelligent eyewear, the engineering behind the designs, and Samsung's long-term vision for the AI glasses category.

▲ James Choi

Q. Why is Samsung introducing intelligent eyewear now and why does it believe AI glasses will become the next interface for mobile AI?

AI glasses will only become mainstream if people genuinely want to wear them every day. Achieving this level of wearability requires more than advanced AI - it also demands deep engineering expertise, mobile technologies, and an understanding of how people use technology in their daily lives. Drawing on decades of mobile leadership, Samsung is well positioned to bring these elements together and help move the category forward.

AI glasses can understand what users see, hear, and experience around them, enabling more natural, contextual and seamless interactions. This brings AI closer to the moments that matter in everyday life. Our goal is not to replace the mobile phone, but to create AI glasses that help people get more value from the mobile experiences they rely on. Samsung is laying the foundation for this vision through its new intelligent eyewear, extending mobile AI beyond the screen.