Automotive Communications Council (ACC) Launches Annual Sponsorship Program

BETHESDA, Md. - April 21, 2026 - The Automotive Communications Council (ACC), a community of the Auto Care Association, today announced the launch of its new community sponsorship opportunity. The ACC community now offers an annual sponsorship program that Auto Care Association member companies can purchase at any time throughout the year. The annual program offers increased flexibility to supporters, enabling them a wider range of options for supporting the ACC community and its initiatives serving the auto care industry's communications professionals.

For companies looking to increase visibility and to connect with top industry talent, an annual ACC sponsorship offers targeted ways to stay front and center with a key segment of the automotive aftermarket.

An ACC annual sponsorship provides:

• Awareness: Consistent brand exposure to a community of engaged automotive communications and marketing professionals;
• Access: Targeted, direct access to a network of industry leaders and decision-makers;
• Authority: Establishing credibility as a leader in automotive communications through year-round opportunities to demonstrate industry expertise; and more.

"Communications professionals are often the first voice and first impression the public has of our companies, shaping how our entire industry is perceived from the outset," said Leyla Saad, chair, ACC. "Investing in their ongoing growth, education, and professional development ensures they stay at the forefront of best practices; strengthening the clarity, credibility, and impact of our collective message. By supporting the ACC community through this new annual sponsorship program, aftermarket businesses not only protect and elevate our industry's reputation today, but also help attract and inspire the next generation of talent and leadership for the future."

Corporate Sponsorships in Action
The annual sponsorship program directly support the ACC's mission of fostering growth and excellence for communications professionals in the aftermarket sector. Corporate support is critical in the auto care industry for fostering ACC programs like: continued learning and professional development focused on current and emerging marketing practices; student scholarship opportunities; networking events; webinars; the ACC excellence award; and more.

The ACC annual sponsorship program offers five tiers of engagement: Bronze, Silver, Gold, Platinum and Diamond. Sponsorship benefits within these tiers can range from logo recognition on the ACC's webpage, to recognition in ACC-specific email campaigns, and on site at AAPEX and Auto Care Connect events.

To learn more about the annual sponsorship opportunities and to view the complete sponsorship packet, visit the ACC's sponsorship webpage at autocare.org/acc/sponsorships.