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FAS - Foreign Agricultural Service

01/22/2026 | Press release | Distributed by Public on 01/23/2026 07:50

India: Diwali Sales Lit Up Indian Consumer Market in 2025

One of India's most celebrated festivals, Diwali (Festival of Lights) saw unprecedented sales in 2025. The total Diwali spending climbed to approximately $69 billion, with food and grocery purchases accounting for a significant share. Robust consumer sentiment, rising disposable incomes, and the expansion of digital retail platforms drove growth across both traditional and modern trade channels. Additionally, record food and grocery sales were supported by lower Goods and Services Tax (GST) rates and a growing consumer preference for high-quality and versatile products. The growth presents opportunities for U.S. agriculture.

FAS - Foreign Agricultural Service published this content on January 22, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on January 23, 2026 at 13:51 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]