Bath & Body Works Introduces Touch of Gold: A Bold New Chapter in Modern Gourmand Fragrance

September 22nd, 2025

Bath & Body Works Introduces Touch of Gold: A Bold New Chapter in Modern Gourmand Fragrance

COLUMBUS, Ohio (Sept. 22, 2025) - Meet Touch of Gold, the newest fragrance from Bath & Body Works, making its TikTok Shop debut today. Joining the brand's lineup of customer-loved scents that have resonated with generations, Touch of Gold brings sophistication and timeless elegance. Created with world-class perfumers, this luminous scent delivers a luxurious, radiant experience across 20 forms from eau de parfum to 3-wick candles, designed for layering, lasting wear and a fully immersive fragrance journey.

This elevated gourmand combines luminous orange blossom, creamy tonka and gilded blackberry for a modern signature. Presented in liquid-gold packaging, Touch of Gold feels indulgent yet effortless-an instant statement fragrance for every day and beyond.

"Bath & Body Works is known for creating fragrance icons-scents that become part of our customers' lives and stand the test of time," said Betsy Schumacher, chief merchandising officer. "Touch of Gold is our newest icon: a warm, radiant, and indulgent fragrance designed to elevate the everyday. Developed with world-class perfumers and inspired by global trends in fashion and fragrance, it's a shining example of how we blend science and artistry to deliver something truly unforgettable."

Touch of Gold represents a new direction in the ever-popular class of gourmand fragrances taking over the industry. Validated with consumers at every step in development, the fragrance wears with ease while delivering indulgent depth, offering a modern take on the gourmand space the brand helped define.

Bath & Body Works fragrance experts developed Touch of Gold in partnership with Symrise, one of the world's leading fragrance houses behind some of the most recognizable and coveted scents globally. This long-standing collaboration continues with the launch of Touch of Gold, leveraging Symrise's expertise in luxury perfumery to create something truly distinctive.

"Bath & Body Works has created a fragrance that feels completely now," said Nathalie Benareau, senior perfumer at Symrise. "With my background in niche and luxury perfumery, I can confidently say Bath & Body Works approaches fragrance with the same level of craftsmanship and sophistication found in prestige houses, and they continue to evolve. Touch of Gold is indulgent and empowering-with a radiance that brings an almost goddess-like energy when you wear it."

Touch of Gold Fragrance Notes: 

Golden Orange Blossom brings luminous lift  
Revered as the "jewel of florals" and treasured by royalty for its timeless allure, orange blossom is reimagined in this fragrance with a radiant and honeyed warmth, infusing Touch of Gold with a modern sophistication and an elegant, prestige-leaning signature. 

Decadent Tonka adds a creamy, modern decadence 
Bath & Body Works has long led the gourmand category, and the creamy warmth and velvety sweetness of tonka offers a twist to this evolving fragrance trend. 

Gilded Blackberry creates a juicy contrast  
Late-season dark berries introduce a mouthwatering, liqueur-like ripeness that adds dimension, balance and indulgence. 

Forms & Availability

Touch of Gold will be available in store and online in 20 product forms, perfect for layering to optimize longevity and a fully immersive experience, including eau de parfum, fine fragrance mist, body wash, body cream and lotion, 3-wick candle, hand soap and sanitizer, and body butter.  

A limited-edition collection launches September 22 on TikTok Shop, the ultimate discovery hub for beauty lovers and trend seekers. The drop features the fine fragrance mist and body cream paired with a luxe gold tray and exclusive charm.

Shop the full Touch of Gold collection in stores and online at bathandbodyworks.com beginning September 25.

ABOUT BATH & BODY WORKS  

Home of America's Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,904 company-operated Bath & Body Works locations in the U.S. and Canada, 537 international franchised locations and an online storefront at bathandbodyworks.com (as of August 2, 2025).