We Are Testing Ad Placements in Reddit Search Pages

People come to Reddit seeking human perspectives and experiences they can't find elsewhere, with half of Reddit users saying the platform helps them discover something new. As we continue improving the user search experience on Reddit, we're also beginning to test ad placements in search. These placements leverage existing ad targeting in search results pages on Reddit, which have high purchase and search intent.

Ads in search may appear based on a range of factors, including contextual relevance to a user's search query. For example:

• A search for "espresso station" could surface ads for espresso machines, coffee beans, or mugs.
• A search for "home office setup" could surface ads for monitors, desks, or office chairs.

This is an initial test with a select group of eligible advertisers. During this test, we will evaluate and understand how users respond to these ads so we can refine the experience for users and advertisers over time.