Human Native Acquired by Cloudflare to Facilitate Transparent Value Exchange in the AI Era

Cloudflare, a leader in connectivity cloud solutions, has acquired Human Native, the AI data marketplace. This deal will make it easier and faster for AI developers to discover and access the content they need, and in turn help creators and publishers optimize how their data can be surfaced to AI companies willing to pay.

Orrick advised Human Native.

THE COMPANIES

Human Native is a UK-based AI data marketplace that links content creators with AI developers looking for training and inference data. Their technology transforms unstructured content into formats that are easy to understand, license and monetise.

Cloudflare is the leading connectivity cloud company offering a full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop and accelerate their business.

THE IMPACT

The success of the AI industry relies heavily on access to high-quality content for training and inference. This acquisition will simplify the process for AI developers to find and use the content they require while supporting creators.

The transaction will enable Cloudflare to empower creators to turn their existing content into indexable, valuable data as well as to effectively price and monetize it.

THE TEAM

Jamie Moore led the Orrick team that advised Human Native, with the assistance of Faraaz Samadi, Victoria Newbold, Patrick Driscoll, James Edwards, Gilbert Harrold, Jonathan Rosen, Róisín Culligan, Barnabas Dowson and Mia Stanton.

LEARN MORE

• Cloudflare press release
• Read More Orrick Client Results