Copilot in the C-Suite: Infobip’s Veselin Vuković on using Copilot to nurture partnerships

Data helps drive many of the decisions Vuković makes daily. As each partner has different needs and goals, he must weigh the information he has at his disposal and determine the best course of action.

"All is centered around, how do we engage with these partners to basically create value for our end customers?" he says. "It's a challenge to spin all the right wheels in both organizations to make things right and move in the right direction."

About 18 months ago, Infobip's 3,500 employees started using Microsoft 365 Copilot, and Vuković notes that the company has embraced "Copilot and other AI tools."

"My preferred way of doing things or thinking about desired outcomes or decisions is quite data- and fact-driven," Vuković says. "Copilot is a great tool to help make these decisions faster and more efficient."

Vuković says that he specifically uses Copilot to help summarize conversations held internally or with partners to help articulate next steps and action items. But he has also begun to use it to help analyze both structured and unstructured data.

"It makes it much easier for me personally and for our organization to come up with a quick analysis and make a decision-cutting analysis time from days to hours, in some cases," he says.

Vuković also highlights that insights from meetings can flow directly into follow-up emails in Outlook, structured summaries in Word or tasks in Planner, preserving context and eliminating the manual translation of conversations into action.

Infobip also uses Copilot Studio to build and deploy custom agents into Microsoft Teams. The purpose-built AI agents are aligned with specific business processes, ranging from internal knowledge assistants to workflow-driven bots, helping Infobip support its operations without large development efforts.