Redefining the Brazilian Spirit of Cachaça in Aluminum Beverage Cans with Matuta

Summary

Matuta, a traditional Brazilian cachaça brand, partnered with Crown to introduce a ready-to-drink line in aluminum cans, expanding how the spirit is experienced across modern occasions. The collaboration blends heritage with innovation, using design and packaging to increase accessibility, versatility, and shelf impact while maintaining authenticity.

Expanding Cachaça Through Modern Packaging and Design

Reflecting the strength of the partnership behind the project, Crown Brazil played an active role from the very beginning, building on a long-standing relationship with the brand.

"Matuta has been a valued partner of Crown Brazil since 2015, and throughout this long-standing relationship we have witnessed the strength of the brand and its deep respect for Brazilian heritage," said Guilherme Maculan, Marketing Manager at Crown Brazil. "When this project first came to us, we were genuinely excited - not only because it symbolized an important evolution for the category, but because it showed Matuta's vision to innovate while honoring its roots. Collaborating on this Ready-To-Drink can range was a natural step in our partnership, this project truly reflects that aluminum packaging unlocks new consumption occasions without compromising authenticity."

Building on this strong foundation, Crown's global design team worked closely with Matuta to guide the seamless transition of the artwork from glass to aluminum packaging - ensuring the brand's identity and integrity were upheld at every step. Leveraging deep substrate expertise, every detail, from color precision to finishing techniques, was carefully considered and tested to translate the vibrancy of Northeastern Brazilian culture onto the aluminum can. The result is a visually striking design brought to life on the can's 360-brandable canvas, delivering strong shelf impact and immediate consumer connection.

"We recognize how critical a role design plays in how consumers connect with a product, which is why it's imperative that we translate our partners' brands seamlessly onto the can," said Katie Hoddinott, Design Manager at Crown. "With Matuta, we combined technical know-how, advanced printing capabilities, global market intelligence, and a shared vision for innovation to create a can that enhances both brand presence and consumer experience."

Crown is proud to partner with Matuta to demonstrate how aluminum packaging can open up new experiences for consumers to experience cachaça. This collaboration reflects our continued dedication to push the boundaries of what's possible in metal packaging - turning every can into a platform for innovation, culture, and connection.