AGs secure agreement to restore competition between Zillow and Redfin, advancing consumer choice

Two of the country's top property listing websites will end an anticompetitive scheme harming consumers under a settlement announced today with a coalition of five attorneys general - co-led by Attorney General Nick Brown - and the Federal Trade Commission (FTC).

The settlement restores competition in apartment advertising between Zillow Group, Inc. (Zillow) and Redfin Corporation (Redfin), which operate two of the top three largest websites for renters to search for apartments and for building managers to list their available units.

"Today's settlement will restore competition by paving the way for Redfin to re-enter the market as a stronger competitor," Brown said. "Most importantly, consumers will have more choices and won't be subjected to illegally manipulated prices."

In February 2025, Zillow paid Redfin $100 million to shut down its multifamily rental advertising business and transfer its clients to Zillow. In exchange, Redfin agreed to use its websites to exclusively display copies of Zillow's apartment rental listings and stay out of the multifamily rental advertising market for up to nine years. Eight months later, the state coalition sued Zillow and Redfin for violating federal antitrust laws with this agreement, which resulted in higher prices and lower quality services. The states' case was later consolidated with a similar FTC lawsuit.

Under the settlement with the coalition of attorneys general and FTC, which still must be approved by the court, Zillow and Redfin must restore the competition that existed prior to their unlawful agreement.

Redfin will invest in rebuilding its apartment advertising business and hiring staff to acquire and maintain customers. Redfin will once again be able to list its own apartment units and will no longer have to exclusively show Zillow's listings. Zillow and Redfin are also barred from entering into future anticompetitive agreements. As a result, Redfin and Zillow will again compete for both advertisers and renters and will be incentivized to attract users by innovating and improving their services.

The companies must also pay the states $2 million in costs and fees.

Read more about the lawsuit here.

Washington Assistant Attorneys General Tyler Arnold, Amy Hanson, and Paralegal Michelle Oliver worked on the case for Washington.

Joining AG Brown in securing this settlement are the FTC and the attorneys general of Arizona, Connecticut, New York, and Virginia.

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