New Gerber Life Digital Storefront Launched for Families

Western & Southern Financial Group has launched a new GerberLife.com digital storefront, advancing the company's direct-to-consumer strategy and expanding its focus on financial wellness for families.

The new online experience brings together products and services from Gerber Life Insurance Company and Fabric by Gerber Life into one modern, streamlined platform designed to help families more easily access life insurance and financial wellness solutions.

"This launch represents an important step in how we continue to evolve to meet the needs of today's families," said Dave Rosenbluth, president and chief executive officer of Gerber Life Insurance Company. "We are building a more connected digital experience that makes it easier for families to engage with trusted financial protection and wellness solutions."

The launch follows Western & Southern's recent acquisition of Till Financial, a fintech platform focused on helping families and children build money management skills. Planned future enhancements to the storefront include the addition of Till's offerings, supporting Western & Southern's strategy to expand beyond traditional insurance into broader financial wellness solutions.

The new storefront reflects Western & Southern's continued investment in digital innovation, family financial wellness and direct-to-consumer growth.

Visit the new experience at GerberLife.com.