Liu Jo Presents the Frames of the Fall/Winter 2026 Advertising Campaign

Liu Jo presents a Fall-Winter 2026 eyewear collection that, in line with its signature vision of conscious femininity, individuality, and self-expression, embodies the defining traits of the brand's woman: natural confidence, expressiveness, and effortless elegance. The new sun and optical frames, developed with a strong focus on style, fit, and comfort, are crafted from premium acetate, lightweight metals, and sustainable bio-injected materials, combining quality and wearability with a contemporary attitude. Clean lines and fashion silhouettes are elevated by refined details and distinctive interpretations of the logo, while subtle hints reflect Liu Jo's modern aesthetic and on-trend attitude.

LJ835S
Embodying a flawless balance of elegance, craftsmanship, and contemporary appeal, this cat-eye silhouette captures a sleek, feminine attitude with effortless sophistication. Crafted from bio-injected materials, the frame blends modern glamour with a more conscious approach to design. The temples are elevated by a metal trim featuring Liu Jo's 5 Senses pattern, delicately engraved as a refined, jewellery-inspired detail. The style is presented in a palette of three versatile yet distinctive colorways - from timeless Black, featured in the Fall-Winter 2026 advertising campaign, to rich Tortoise and Olive hues.

LJ2853
The slim rectangular front of this optical style combines refined femininity with modern versatility for a seamlessly sophisticated look. The frame is crafted from bio-injected materials, combining contemporary refinement with a more conscious approach to eyewear design. The temples are adorned with Liu Jo's 5 Senses pattern, delicately engraved into the metal trim to create a delicate yet striking detail. Featured in timeless Black in the Fall-Winter 2026 advertising campaign, this frame is also offered in a sophisticated palette of rich hues, including Tortoise, Khaki, and Cherry.

The new sunglass and optical styles of the Fall-Winter 2026 advertising campaign are available in all Liu Jo boutiques and through selected retailers as well as online at liujo.com.