NFL and Ticketmaster Transform Longstanding Partnership to Usher in a New Era of NFL Ticketing

Open Distribution Will Bring More Verified Tickets to More Places Fans Shop, Creating Greater Opportunities for Season Ticket Members and Participating Marketplaces

NEW YORK - October 21, 2026 - The National Football League and Ticketmaster today announced a multi-year agreement that transforms their longstanding partnership and introduces a new model for NFL ticketing. The agreement combines broader ticket distribution with continued investment in technology and innovation. Ticketing 3.0 puts the NFL fan at the center, with a more connected experience built around who they are and how they shop. Together, the NFL and Ticketmaster will advance technology that makes finding and buying tickets a more seamless part of being an NFL fan.

More verified tickets. More places. More fans.

Open Distribution will bring more verified NFL tickets to more places fans already shop. Season Ticket Members can list eligible tickets once and reach more potential buyers, while participating marketplaces gain access to more verified tickets. The result is more choice for fans, more opportunities for sellers and a stronger, more connected NFL ticketing experience.

"The best partnerships don't stand still; they evolve," said Bobby Gallo, NFL senior vice president of club business development. "Ticketmaster has been with us through every chapter of how fans buy and use tickets, and this next chapter is our most ambitious yet. Together, we've created more value through less exclusivity, while building a model that starts with our fans and delivers the experience they expect from the NFL."

"Fans should be able to easily find and buy verified tickets with confidence," said Saumil Mehta, President, Ticketmaster. "That's the experience we're delivering with the NFL. We've built the technology that extends the trust and integrity of the league's official ticketing ecosystem to more places where fans shop, while creating greater value for Season Ticket Members and clubs. Delivering this at NFL scale requires proven technology, deep expertise and infrastructure built to perform. We're bringing all three together to make ticketing simpler, safer and more convenient for fans."

Fans can explore upcoming NFL games and find verified tickets through NFL Ticket HQ at NFL.com/tickets.

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