10/30/2026 | Press release | Archived content
LLMs are already scraping brand websites and marketplace listings to answer shopper questions, and that data isn't always accurate. Rithum's ChatGPT integration replaces it with your actual catalog: current prices, live availability, and real descriptions.
When an LLM gets product details wrong, 58% of consumers blame the brand. Our integration uses the same product data you already send to Amazon, Walmart, and Target, so you can reach consumers shopping with ChatGPT.
Check out the Knowledge Base article for more details.