SEMA - Specialty Equipment Market Association

10/08/2025 | Press release | Distributed by Public on 10/08/2025 18:03

2025 SEMA SHOW BRINGS ACTION-PACKED LIVE DEMOS TO LIFE

2025 SEMA SHOW BRINGS ACTION-PACKED LIVE DEMOS TO LIFE

-- Attendees will experience dynamic stunts from Nitro Circus Moto Mayhem as riders push the limits with flips, jumps, and technical tricks during multiple daily performances. --

DIAMOND BAR, Calif. (Oct. 8, 2025) - Attendees at the 2025 SEMA Show, held Nov. 4-7 at the Las Vegas Convention Center, will get to explore a Show floor full of advanced technologies, interactive demonstrations, networking opportunities, and action-packed outdoor activations, stunts, and live motorsports demonstrations that turn automotive innovation into real-world action.

Nitro Circus Moto Mayhemwill bring top freestyle motocross riders to the stage, performing impressive feats, precise tricks, and remarkable maneuvers. These performances demonstrate the skill, creativity, and technique of world-class riders, giving audiences a close-up view of their talent and control.


Performances will take place multiple times daily, giving attendees numerous opportunities to catch the action:

  • Tuesday, Nov. 4, to Thursday, Nov. 6, at 10 a.m., 12 p.m., 2 p.m., and 4 p.m.
  • Friday, Nov. 7, at 10 a.m., 12 p.m., 2 p.m., and 3 p.m.

"The outdoor activations are an essential part of the SEMA Show experience," said Tom Gattuso, SEMA Vice President of Events. "They allow attendees to see how innovations on the show floor translate into real-world performance, highlighting the creativity and technical skill that drive the automotive industry."


"Once outside, attendees are immersed in the action," said Andy Tompkins, SEMA Trade Show Director. "Engines roar, tires squeal, and performers push their vehicles to the limit. Visitors can watch this artistry up close, see skilled riders and drivers in real time, and feel the energy of the crowd. It is an experience unlike any other and adds a dynamic element to the SEMA Show and complements the trend and product discovery they experience on the Show floor."


Other featured outdoor activations include Horsepower Rodeo, which will bring burnouts, drifting, and spectacular motorsports exhibitions to the Diamond Lot adjacent to West Hall, and the OPTIMA Peak Performance Challenge, a timed acceleration and braking competition that establishes the ability of the car and driver to accelerate, negotiate tight turns, and stop in a designated spot. SEMA Show Friday ticket holders can expect plenty of action as well from an elite group of OPTIMA-powered drivers that will be burning rubber the entirety of the day. Demonstrations run throughout the week, giving attendees multiple chances to see automotive skill, with professional drivers and riders providing interactive experiences and photo opportunities.

The 2025 SEMA Show gives attendees the opportunity to explore cutting-edge products, forge new business connections, and gain insights into the latest trends in the aftermarket industry. For more information and to register, visit https://www.semashow.com.


All enthusiasts are invited to experience SEMA Show Friday - Open to the Public on Friday, Nov. 7, along with SEMA Fest. Tickets are available at SEMAFest.com. Highlights from the Show can also be followed throughout the week on SEMA Live, streamed on YouTube and Meta.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at https://www.semashow.comor https://www.sema.org, 909/396-0289.

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