AAAA - American Association of Advertising Agencies

09/18/2025 | News release | Distributed by Public on 09/18/2025 10:41

Member Q&A: Spotlight on New York’s Synthetic Performer Disclosure Bill

Assembly Bill 606B / Senate Bill 1228C would require conspicuous disclosures in advertisements that include "synthetic performers." With the bill taking effect only six months after enactment (a best guess is summer 2026), agencies must begin preparing for the bill's new disclosure requirements to ensure compliance while managing the evolving landscape of legal and reputational risks.


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AAAA - American Association of Advertising Agencies published this content on September 18, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 18, 2025 at 16:42 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]