iHeartMedia Inc.

03/12/2026 | Press release | Distributed by Public on 03/12/2026 07:23

iHeartMedia and TikTok Announce the Launch of TikTok Radio and the Inaugural Line-Up of Creator-Hosts for the TikTok Podcast Network

iHeartMedia and TikTok Announce the Launch of TikTok Radio and the Inaugural Line-Up of Creator-Hosts for the TikTok Podcast Network

Kicking off Live at SXSW on March 13, TikTok Radio from iHeart will be available on the iHeartRadio app and across 28 broadcast stations throughout the country, including New York, Los Angeles, Atlanta, Austin, Chicago, Dallas, Nashville, Miami and more

Launch also spotlights the first wave of TikTok creators from the TikTok Podcast Network slate

New York, NY - March 12, 2026 - iHeartMedia and TikTok today announced the launch of TikTok Radio from iHeart, featuring the biggest music hits on the radio combined with the creators, trends, music and cultural moments on TikTok that are driving what's next - all in one place. The fast-paced station is launching tomorrow, March 13, on the free iHeartRadio app and on 28 broadcast stations across the country in cities including New York, Los Angeles, Atlanta, Austin, Chicago, Dallas, Nashville, Miami and more.

Introducing TikTok Radio from iHeart

TikTok is the go-to platform where culture, entertainment and music collide and iHeart will extend that experience beyond the For You Feed with TikTok Radio. The new station will blend TikTok's discovery engine and cultural impact with iHeart's programming expertise and trusted personalities to give fans a new way to listen to their favorite artists' full tracks while diving deeper into the stories, trends and moments that turned them into a cultural phenomenon.

The audio programming blends today's hottest music with real-time conversation, guiding listeners through what's breaking now - from rising creators to new hits, throwback rediscoveries, podcast spotlights and trending topics. TikTok Radio will feature the following signature segments:

  • Behind-the-Charts - A countdown of the 10 biggest songs of the week on TikTok, looking at the story and artist behind the music.
  • Hacks on the :20s - Trending life hacks for every area of your life, heard every hour on the :20s.
  • Hot Takes -- Lighthearted hot takes about everyday topics in lifestyle and culture.
  • New Music Fridays - A highlight of the week's new releases, airing throughout the day on Fridays.
  • On The Verge ­- Featured music from artists On the Verge of breaking into the charts.

TikTok Radio from iHeart goes live for the first time on March 13 from the iHeartPodcasts Hotel at SXSW, broadcasting from Austin with a rotating lineup of iHeart and TikTok creators behind the mic. Live from the booth at the iHeartPodcasts Hotel, the broadcast will blend onsite interviews, surprise segments and real time crowd reactions from SXSW, transforming the space into an IRL For You Feed powered by the new station. Content captured throughout the event will be featured across iHeart channels, creator platforms and brand partners.

The station's regularly featured host line-up will include iHeart personalities like:

The station kicks off live at SXSW at 9 p.m. CT, with TikTok creators stopping by throughout the weekend, including Grace Wells (@gracewellsphoto), Madison Tevlin (@madisontevlin), Eric Sedeño (@ricotaquito), Bree Stephens (@thewatchedlist) and more.

Listeners can follow @tiktokradio on TikTok for updates to the lineup later this month.

"We couldn't be more excited to launch TikTok Radio and introduce our inaugural slate of hosts for the TikTok Podcast Network," said Dan Page, Global Head of Media and Licensing Partnerships, TikTok. "At TikTok, empowering creators to turn their passions into lasting careers is core to everything we do, and this partnership unlocks powerful new opportunities for them to expand their voices across radio, podcasts and live moments, while connecting with fans in new ways."

Meet the First Creators Leading the TikTok Podcast Network

As part of today's announcement, iHeartMedia and TikTok are also revealing the first wave of TikTok creators from the TikTok Podcast Network slate. These podcasts will be launching in the coming months:

  • Suite 305 with Lele Pons ­- Hosted by multihyphenate and social media star Lele Pons (@lelepons) listeners will step into the world's most unfiltered slumber party. Suite 305 is where the people who shape culture finally get to be themselves.
  • Caroline's Closet - Hosted by fashion editor, author and personality Caroline Vazzana (@cvazzana), Caroline is drawing back the curtain on the fashion industry and giving listeners a front row seat.
  • Sports Slice - Hosted by Tim Martin (@timbosliceoflife12), Sports Slice is where the biggest stories in sports get cut down and served with loud takes, real conversations, and absolutely no safe picks.
  • The Clifford Show - Hosted by former college football player turned viral sports creator Clifford Taylor IV (@clifford), The Clifford Show is your VIP pass to the hustle and grind of making it in sports and in media.
  • The Set List with Carter Gregory - Hosted by media personality, music executive, host and cultural tastemaker Carter Gregory (@thecarterb), The Set List takes listeners into the backstage spaces where culture is being created for intimate conversations with top artists and creatives, giving fans new insight into the creative DNA behind their work.

TikTok is a place where audiences come to discover voices, ideas and stories they love. This partnership is the next step in TikTok's commitment to actively invest in creators who are raising the bar and creating high-quality content, including formats like podcasts, and unlocking new opportunities that extend on and off platform.

These creators - along with clips, highlights and behind-the-scenes moments from their new podcasts - will also be featured prominently across TikTok Radio beginning March 13 at SXSW, giving listeners new ways to discover and engage with their favorite voices.

The TikTok Podcast Network will launch in partnership with GEICO as the network's exclusive launch partner, marking a new opportunity for brands to connect with audiences through creator-led podcast content.

"This next chapter of our multiplatform partnership with TikTok unlocks the full power of both ecosystems - creators, broadcast radio, podcasts, live moments and social - all working together in real time," said Tom Poleman, Chief Programming Officer for iHeartMedia. "This station is built to feel like a living, breathing For You Feed­- a place where creators, music fans and our on-air talent collide in real time to shape what's next in culture. From live broadcasts at SXSW to creator-led podcasts and trend driven radio programming, we're merging the best of our platforms to amplify creators, elevate emerging voices and deliver fans a 360 degree experience across audio, video and live moments."

Additional details about the TikTok Podcast Network - including expanded show concepts, premiere dates, trailers and future creator announcements - will be shared in the coming months. As the partnership continues to evolve, TikTok and iHeartMedia remain focused on building new opportunities for creators to extend their voices across audio, video and live experiences, while giving fans even more ways to discover and connect with the culture they love.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.

About iHeartMedia, Inc.

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

iHeartMedia Inc. published this content on March 12, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on March 12, 2026 at 13:23 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]